Looking for ways to drive more traffic and bring in more ad revenue? Look no further than Answers.com for inspiration. Answers.com is a large Q&A community that was created back in 1999. Originally called “GuruNet”, the company went public in 2004 and later changed their name to Answers.com. Although they’ve been around for close to two decades, much of their recent growth has been fueled by content promotion through Native Ad networks. ...

Although cable TV might have you believe otherwise, the world’s best marketers are NOT drinking whiskey and flirting with secretaries in Manhattan. Well, they might be drinking whiskey and flirting with secretaries. But they’re not in Manhattan. They’re in Washington. The world’s best marketers are politicians. Every year, billions of dollars are pumped into campaign research, marketing and lobbying. Barack Obama and Mitt Romney spent a combined total of $1.2 billion in 2012 – and that doesn’t count money from outside groups or parties ...

Two weeks ago we announced that you can now access data for Disqus and Nativo Native Ad networks inside of Adbeat. Today, we’re super happy to announce that we’ve launched competitive data for two more Native Ad networks: Gravity and mgid. Adbeat Advanced or Enterprise customers will now see Gravity and mgid data throughout the platform and under the network list. This brings our total coverage of Native to 10 networks – Outbrain, Taboola, Yahoo Gemini Native, nRelate, rev:content, ContentAd, Nativo, Disqus, mgid and Gravity. ...

According to Statista.com, Native advertising spend is expected to reach nearly nine billion U.S. dollars by 2018. Who’s spending all this money? You might be surprised when you find out. It’s not the big brands. It’s not the direct response advertisers. Although both continue to direct more ad spend toward native.) Some of the top spenders on networks like Outbrain and Taboola are ad arbitrage sites. These are the viral content, celebrity gossip, and sports news sites that make money off of advertising – specifically, using Native Ads to bring in cheap traffic in the hopes that those people will click on ads that offer a higher payout. ...

One reason why our customers love Adbeat is because of the sheer amount of data (over 80+ ad networks and hundreds of thousands of publishers). Today, we’re increasing our coverage for Native Ads by adding new Native ad networks – Nativo and Disqus. Adbeat Advanced or Enterprise customers will now see data from Nativo and Disqus throughout the platform and under the list of networks. This brings our total coverage of Native to 8 networks –Outbrain, Taboola, Yahoo Gemini Native, nRelate, rev:content, ContentAd, Nativo and Disqus – with more on the way. ...

Looking to scale your display campaigns or just see better results in general? There are three basic types of targeting strategies when it comes to scaling your campaigns and picking new publishers and placements: Contextual Demographic Psychographic All three should be part of your media planning strategy. Today’s post covers these targeting methods in detail. Plus, you’ll see examples of advertisers who know their stuff when it comes to using one or a combination of these methods to scale their campaigns. ...

“Follow your passion and the money will come.” Ever heard this little tidbit of advice? It’s practically become Generation Y’s mantra. Heck, the media even has a name for it: “Passion problem”. Why is it a problem? Because for every NY Times best selling author, rock star or noveau fashion designer, there are a million others who end up dead broke by following their passion. However, the internet has made it possible for people to follow their passion in a different way: ...

Anyone who runs a SaaS business knows Display advertising can be a tough nut to crack. However, it can and does work. Adbeat founder Mike Colella will show you how. We recently published a guest post on the Kissmetrics blog all about how SaaS advertisers can use Display advertising to drive more revenue and lower churn. Check it out here: How B2B SaaS Companies Can Drive Sales With Display Advertising ...

Here’s our report for the biggest Display advertisers in Q2 2015. (see Q1 here) #1: Zulily.com Background:Zulily is a daily deals clothing site targeted mainly at women. Zulily hit $1.2B in sales in 2014 and shows no signs of slowing down. Estimated Q2 Ad Spend: $15.8M Top 3 Traffic Sources: Google, Taboola, Casale Top 3 Publishers: playbuzz.com, blogspot.com, simplyrecipes.com Top Ad: ...

“Imitation is the sincerest form of flattery.” - Charles Caleb Colton The best way to see higher conversions and sales with paid advertising is NOT by using a new, novel approach… It’s to be a copycat. Specifically, look and see which style of ad creatives your competitors and large advertisers outside of your industry use. You’ll notice that most successful advertisers use similar formulas. This can refer to ad copy, colors or even just where they put the image, the copy and the call-to-action. ...