What’s an even better source of leads than paid traffic, social media, SEO or anything else online? Talking to people in person (*gasp*) at marketing conferences. But I’m not just talking about buying a day pass, schmoozing and collecting swag bags. I’m talking about exhibiting. Making the investment to rent a space, set up a booth and show off your wares. Now, most companies shy away from exhibiting. They claim it’s too expensive and not worth. While it can be expensive (sometimes $5000+ for a tiny space), it’s definitely worth it. ...

Coverage for two more Native networks has been added to Adbeat! Adbeat Advanced or Enterprise customers will now see Sharethrough and NTENT data throughout the platform and under our list of networks. This brings our total coverage of Native to 13 different networks(with more on the way very soon) – Adblade, Outbrain, Taboola, Yahoo Gemini Native, nRelate, rev:content, ContentAd, Nativo, Disqus, mgid, Gravity, Sharethrough and NTENT. Want Native Ad Data But Not an Adbeat Advanced or Enterprise Subscriber? Current Adbeat customers can upgrade by clicking this link to login and upgrade their account. ...

Here’s our report for the biggest Display advertisers in Q4 2015. You’ll notice there are more viral sites in this list than in previous reports. #1: Weebly Background: Weebly.com is a web-hosting service that offers a drag-and-drop website builder. Estimated Q4 Ad Spend: $15.8M Top 3 Traffic Sources: Google, Direct Buy, TribalFusion Top 3 Publishers: littlethings.com, practicallyviral.com, buzzlie.com Top Ad: #2: Western Union Background: Western Union is a money transfer service. ...

Uber and Lyft are two of the fastest growing businesses in the world. But what do their Display strategies look like? Combined, Uber and Lyft have spent an estimated $2M+ on Display advertising in the past 6 months. This is a drop in the bucket compared to what both companies are valued at ($41B and $4B respectively), but both companies appear to be making a big push at the end of the year/beginning of 2016 to use Display to recruit more drivers. ...

The new wave of fashion startups is revolutionizing the entire industry, and investors are taking notice. Millions of dollars in venture capital are being funneled into fashion businesses that sell everything from underwear (Mack Weldon), to fully custom suits and shirts (Indochino and Blank Label), and even trendy “try-before-you-buy” prescription eyeglasses (Warby Parker). CB Insights reports that fashion startup brands have gone from $25M in funding in 2010, to $235M in 2015. ...

What if you could see, in one view, all competitors in your market… or in ANY other market… or find new niches to enter? With the all-new Adbeat Categories update, you can. Adbeat Categories allow you to filter the top Display advertisers by their specific category and/or sub-category. This will allow you to: See all advertisers in your market in one place… Uncover new markets and niches… And a whole lot more! Check out the video below to learn more: ...

Will you be in New York on November 4th and 5th for ad:tech? Mark, Jared and Brad from Team Adbeat will be exhibiting at ad:tech New York at booth #727. We’d love to show you how you can use Adbeat to improve your Display campaigns, as well as new features like the Advertiser Vertical Report tool. Please take time out of your busy pen, stress ball and swag bag collecting schedule to stop by booth #727 and demo Adbeat (and maybe get a hug from Jared). ...

As Aristotle said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” One of the keys to success with Display advertising is not what you do once or twice, but rather what you do on a regular basis—specifically, constantly creating, testing and optimizing ad creatives. However, it’s easy to get lazy. It can be hard to come up with ideas for ad creatives on a regular basis. Or you might become content with decent performance instead of going for that slight boost in CTR or conversion rate. ...

One of the most requested features by customers is a way to make client/internal reporting faster, easier and more useful. Today, we’re proud to announce the release of the Advertiser Vertical Report tool. The AVR tool lets you create a beautiful, high-quality PDF report that compares and contrasts three different advertisers in the same vertical… …in about 20 seconds. It’s pretty amazing. Check out this short two minute video to see how it works: ...

Are the days of fast-talking investment advisors in $3000 Armani suits, $150 haircuts and golden orange spray tans over? Maybe. Maybe not. What we do know is that more and more people are choosing to go with computers for their investment advice instead of living, breathing human beings. Specifically… “Robo-advisors.” What the heck’s a robo-advisor? Robo-advisors are automated investment services. You fill out a questionnaire about your income, investment goals and comfort with risk taking. Sophisticated computer algorithms then run through market data and optimize your account. ...