Everyone knows that there are a few books that are staples in every marketer’s library. Some of the more popular books are " Influence" by Cialdini, " The Lean Startup" by Eric, Ries, and various books by Seth Godin. These are all amazing books. You should read each of them multiple times and take notes. But there are a ton of other great books out there that aren’t necessarily marketed as business books, or aren’t as well-known as " Influence". ...

We’ve written in the past about Native Ad Networks (also known as “ Content Discovery Networks“) and how large advertisers are allocating portions of their ad spend to networks like Taboola and Outbrain. We’ve also written about how they’ve been switching over to pre sell pages from traditional sales letter, VSL and opt-in pages. ...

The least effective way to A/B test ad creatives – and how most people do it – is by guessing. They change a color here, switch a picture there, try out a new tagline… but it’s all done randomly and with little direction. The better way to test is to see what your competitors and other large advertisers are doing. What colors, layouts, elements and copy are they testing? Which ads have been seen more often? Which ads have they stopped running due to being ineffective? ...

People ask us what other traffic sources are out there besides Google Adwords. Below you’ll find a list of 76 of them. The list spans various network types, from Native Ad Networks (like Taboola and Outbrain) to mobile networks (MoPub). It also includes a few niche networks that target the wealthy, prospects interested in fashion, female bloggers, etc. This list is perfect for anyone in any niche who wants to scale their campaigns beyond Google. ...

Interested in seeing how a $10M+/year B2C SaaS company drives leads and sales on Display? Check out today’s Sales Funnel Breakdown on identity theft protection software LifeLock.

A bunch of people have wrote in asking for a breakdown of the sales funnels for advertisers in what is probably THE MOST competitive niche out there… Weight loss. Ask and ye shall receive. We’ve recorded a quick 9 minute video that breaks down the advertising strategies for 3 different advertisers. One advertiser is a nutracetical targeted at an older generation… another is a community targeted at women in the 30-50 age range… and the last is another nutraceutical company that uses fear of the “american parasite” to convince prospects to buy. ...

Quiz Landing Pages were one of the biggest trends in 2014 and have continued strong so far this year. From personal experience, they tend to work very well. Anyone interested in testing out a new type of landing page should definitely check out the video below. Today’s video shows you how these pages work, why they work, plus gives you a few great examples of Display advertisers who use them. ...

Tired of hearing how important mobile is? “You’ve got to have a mobile strategy!” “You’re missing out if you’re not “on” mobile!” “Mobile advertising spend increased by 123% in 2014 and is rapidly rising!” Mobile is becoming more and more important, especially with paid traffic. You might be missing out on some amazing traffic if you haven’t expanded your advertising campaigns out to mobile devices. Now, perhaps you already have a mobile strategy. However, you might not be taking advantage of the true power of Display on mobile. Having a mobile strategy and a mobile strategy that’s already proven to work are two very different things. ...

Many advertisers are seeing amazing results with cold traffic by using what’s called a “pre sell” page. A pre sell page is a landing page that sets your prospect up to buy by providing valuable information in a non “salesy” way. Today’s video shows you how it works, why it works, and offers a few great examples of Display advertisers who are using these pages very well. Watch it: Links: ...

Q1 of 2015 is officially over! This post outlines the 20 highest spending advertisers on Display. There’s an interesting mix of business models inside the top 20. Some of these are going to come as no surprise – massive wireless companies, car manufacturers, TV/internet providers – but there are a few advertisers on here your probably have never heard of. Without further ado… #1: Verizon.com Background: Anyone who lives in the USA probably knows who Verizon is. They have ~34% of the market share for all wireless companies in the United States. They’re subsequently also the largest media buyer in the United States. Verizon uses the Verizon.com domain to advertise their “FiOs” internet/TV/phone package. ...