Here’s our report for the biggest Display advertisers in Q4 2015. You’ll notice there are more viral sites in this list than in previous reports.
#1: Weebly
Background: Weebly.com is a web-hosting service that offers a drag-and-drop website builder.
- Estimated Q4 Ad Spend: $15.8M
- Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
- Top 3 Publishers: littlethings.com, practicallyviral.com, buzzlie.com
Top Ad:
#2: Western Union
Background: Western Union is a money transfer service.
- Estimated Q4 Ad Spend: $29.8M
- Top 3 Traffic Sources: MediaMath, Direct Buy, Advertising.com
- Top 3 Publishers: ranker.com, answers.com, americannews.com
Top Ad:
#3: PayPal
Background: PayPal is an online money transfer service.
- Estimated Q4 Ad Spend: $18.4M
- Top 3 Traffic Sources: Google, Conversant, TribalFusion
- Top 3 Publishers: littlethings.com, womanfreebies.com, answers.com
Top Ad:
#4: Target
Background: Target operates online and large retail stores across North America that offer a variety of goods.
- Estimated Q4 Ad Spend: $17.7M
- Top 3 Traffic Sources: Direct Buy, MediaMath, Google
- Top 3 Publishers: babycenter.com, healthline.com, usmagazine.com
Top Ad:
#5: Pop Hitz
Background: Pop Hitz is a viral entertainment site focused on celebrity news and gossip.
- Estimated Q4 Ad Spend: $16.5M
- Top 3 Traffic Sources: Taboola, rev:content, Adblade
- Top 3 Publishers: diply.com, anchorfree.com, chacha.com
Top Ad:
#6: Amazon
Background: Amazon is the world’s largest online retailer. They sell everything.
- Estimated Q4 Ad Spend: $14.5M
- Top 3 Traffic Sources: Google, Direct Buy, TheTradeDesk
- Top 3 Publishers: rawstory.com, goodreads.com, bustle.com
Top Ad:
#7: Verizon Wireless
Background: Verizon Wireless is one of the largest wireless companies in the United States.
- Estimated Q4 Ad Spend: $14.5M
- Top 3 Traffic Sources: Advertising.com, Direct Buy, Google
- Top 3 Publishers: msn.com, dallasblack.com, answers.com
Top Ad:
#8: Your Daily Dish
Background: Your Daily Dish is a viral entertainment/news site.
- Estimated Q4 Ad Spend: $13.3M
- Top 3 Traffic Sources: Taboola, Outbrain, rev:content
- Top 3 Publishers: diply.com, ijreview.com, littlethings.com
Top Ad:
#9: Google
Background: Does Google need an explanation? Probably not.
- Estimated Q4 Ad Spend: $12.9M
- Top 3 Traffic Sources: Google, Direct Buy, Turn
- Top 3 Publishers: playbuzz.com, answers.com, littlethings.com
Top Ad:
#10: Smarter Lifestyles
Background: Smarter Lifestyles is an affiliate advertorial “portal.”
- Estimated Q4 Ad Spend: $10.9M
- Top 3 Traffic Sources: Direct Buy, Adblade, Criteo
- Top 3 Publishers: anchorfree.us, bridaltune.com, chacha.com
Top Ad:
#11: Little Budha
Background: Little Budha is a viral entertainment/news site.
- Estimated Q4 Ad Spend: $10.4M
- Top 3 Traffic Sources: Taboola, rev:content, ContentAd
- Top 3 Publishers: liftbump.com, dose.com, omgfacts.com
Top Ad:
#12: Dollar Shave Club
Background: Dollar Shave Club is a razor/razor blade subscription service.
- Estimated Q4 Ad Spend: $9.6M
- Top 3 Traffic Sources: Taboola, Outbrain, Google
- Top 3 Publishers: ijview.com, theblaze.com, thepoliticalinsider.com
Top Ad:
#13: Answers.com
Background: Answers.com is a crowdsourced Q&A platform.
- Estimated Q4 Ad Spend: $8.8M
- Top 3 Traffic Sources: Taboola, Outbrain, rev:content
- Top 3 Publishers: diply.com, playbuzz.com, lifebuzz.com
Top Ad:
#14: American Express
Background: American Express sells financial services (mainly credit cards and debit cards).
- Estimated Q4 Ad Spend: $8.7M
- Top 3 Traffic Sources: Google, Direct Buy, Advertising.com
- Top 3 Publishers: ebay.com, weather.com, answers.com
Top Ad:
#15: Squarespace
Background: Squarespace is an web app that makes it easy to build a website.
- Estimated Q4 Ad Spend: $8.4M
- Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
- Top 3 Publishers: littlethings.com, playbuzz.com, buzzlie.com
Top Ad:
#16: zulily
Background: zulily is a daily deals clothing site targeted mainly at women
- Estimated Q4 Ad Spend: $7.7M
- Top 3 Traffic Sources: Google, Advertising.com, Direct Buy
- Top 3 Publishers: aol.com, pch.com, theblaze.com
Top Ad:
#17: DirecTV
Background: DirecTV is an satellite service provider and broadcaster.
- Estimated Q4 Ad Spend: $7.5M
- Top 3 Traffic Sources: Google, Direct Buy, Yahoo Gemini
- Top 3 Publishers: littlethings.com, conservativetribune.com, uproxx.com
Top Ad:
#18: LowerMyBills
Background: LowerMyBills is a lead generation advertiser focused on mortgage refinance, auto insurance and life insurance.
- Estimated Q4 Ad Spend: $7.4M
- Top 3 Traffic Sources: Google, Advertising.com, Taboola
- Top 3 Publishers: americannews.com, urbandictionary.com, allenbwest.com
Top Ad:
#19: Full Sail University
Background: Full Sail University is a for-profit university in Winter Park, Florida.
- Estimated Q4 Ad Spend: $7.2M
- Top 3 Traffic Sources: Google, Adblade, rev:content
- Top 3 Publishers: goodreads.com, ultimate-guitar.com, nofilmschool.com
Top Ad:
#20: HealthCentral
Background: HealthCentral is a large online publisher with information similar to that of WebMD.
- Estimated Q4 Ad Spend: $6.9M
- Top 3 Traffic Sources: Taboola, Outbrain, Google
- Top 3 Publishers: ijreview.com, qpolitical.com, mensfitness.com
Top Ad:
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