We’ll admit it: selling Enterprise software on display can be tricky. It’s such a difficult task simply because common strategies that work in markets like weight loss, finance, and ecommerce will often not get you the results that you’re looking for. A high-priced product on display can be tough to sell. However, there is a way to do it. Many large SaaS web apps are even amazing results with Display advertising. ...
Back in the Stone Age before the internet, it was much harder to reach customers. Google AdWords didn’t exist, Native Ads only existed in print newspapers and magazines, and people actually had to (*gasp*) speak to others on the phone or take a money order in the mail. Luckily, someone (maybe Al Gore?) invented the internet. The internet has made lead generation and customer communication easier than ever, at least from a technical standpoint. ...
In 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak founded Blue Apron, a cost-effective way for people to easily prepare meals without needing to scour the aisles of their supermarket looking for every single ingredient in a complex recipe. They began beta testing the product by sending their pre-assembled meal kits to friends. That was then. This is now: Blue Apron ships an estimated 8 million meal kits a month. ...
If you want to look at America’s addictions, look at some of the biggest spenders on Display. We’re addicted to celebrity gossip. We’re addicted to sports and political news. We’re addicted to weight loss and beauty. And most of all: We’re addicted to credit. We received pre-approved credit card offers the day we turned 18. There are stories of dead dogs receiving credit cards and toddlers receiving cards with limits higher than those of their parents. ...
In October 2000, Google launched a month-long beta with about 350 advertisers for its new Google AdWords advertising platform. The tiny test would go on to become the biggest online advertising platform and lead to over $100 million in revenue per day. While it started simple, Google came out with new add-ons to the original product. One of the biggest was the 2003 release of Google AdSense. This allowed publishers to monetize their traffic with ads served through the Google Display platform. ...
Here’s our report for the biggest Display advertisers during Q3 2016. (Note: The estimated ad spend data below is only for desktop only. Adbeat subscribers can login to see mobile and pre-roll ad spend data for all advertisers.) #1: expedia.com Estimated Q3 Ad Spend: $14.8M Top 3 Traffic Sources: Google, Direct Buy, Rubicon Top 3 Publishers: dailymotion.com, yahoo.com, businessinsider.com Top Ad: #2: outrigger.com Estimated Q3 Ad Spend: $9.3M Top 3 Traffic Sources: TheTradeDesk, Casale, TribalFusion Top 3 Publishers: yahoo.com, weather.com, about.com Top Ad: ...
New feature! Adbeat Enterprise subscribers can now private label any advertising report (including the Advertiser Vertical Report) with their company logo and company name. This is good news for subscribers who want to send more professional looking reports to clients without having to make manual design changes. How does it work? First, Enterprise subscribers can change the logo and company name under in the “Private Labeling” tab on the “User Profile” screen: ...
Many start-up founders dream of being acquired by a massive Fortune 500 company. Well, less than 2 years after launch, Jet has been acquired by Wal-Mart for ~$3 billion. This was a major power play for Wal-Mart, as it attempts to compete with eCommerce juggernaut Amazon.com. Wal-Mart may never catch up to Amazon even after acquiring Jet (the critics are unoptimistic), but there’s no doubt that Jet must have been doing something right if it was able to get acquired by one of the biggest companies in the world just a few years after being founded. ...
It’s always a beautiful day when we add more networks & data to Adbeat :) Adbeat now has data for one new “standard” display network, Infolinks. All Adbeat Standard subscribers (and plans above the Standard level) will have access to data for Infolinks (and 90+ other display networks). Adbeat also has data for the financial Native ad network, dianomi. All Adbeat Advanced and Enterprise subscribers will have access to dianomi data. If you’re targeting affluent customers, or think that your offer will see success on financial publishers, then you’ll definitely want to check out dianomi’s data. ...
Note: This is Part 2 in a two-part series that reveals the two presidential candidates’ Display strategies. Click here to see Part 1: Hillary Clinton. As of June 2016, there were rumors that the Trump campaign was running low on funds. Subsequently, Trump blatantly started asking for public donations from supporters. There have been a few controversies over who he is asking and who is giving Trump these funds. We’re not here to talk about those controversies. ...