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“The report of my death was an exaggeration” Mark Twain In 2016, the amount of money spent on display advertising in the US surpassed what was spent on Search for the first time ever. In 2017, spending on display in the US will hit $40.86 billion. But even with positive news like that, there are still a few problems display still hasn’t solved. In this article, we’re going to discuss what I see as the three biggest problems that display is facing: banner blindness, ad-blocking extensions, and fraud. ...

If you’re on the agency side, this scenario has probably happened to you: a client suddenly stops answering your emails or they have abruptly broken off relations with your agency - sometimes without even giving a reason why. If you’re a client, you rely on an ad agency to deliver professional service that gets results, but chances are you’ve had a bad experience with at least one agency before. In this post, we’ve listed the most important things that agency clients hate. See if you agree with us or if we’re missing something that should be added to our list! ...

Men’s underwear is a billion dollar industry, and it’s on track to grow even bigger.A recent Men’s Underwear Market Report predicts that “increasing numbers of metrosexual men in the U.S. [are] anticipated to fuel revenue growth of the boxer shorts segment during the period 2016-2026.” With so much market growth on the horizon, we decided to do a deep-dive into how Mack Weldon, a popular men’s underwear maker, runs its display campaigns. Last year, Mack Weldon made the news when they reportedly doubled underwear sales through podcast advertising. This kind of marketing savvy makes them the perfect candidate for a post like this.Here are our observations…. ...

What would you do if you had to immediately run a display ad campaign? You know what your specific budget is; it’s also likely that you know which ad networks or publishers you intend on using to distribute your ads. Among other things, you’ll need to assign the task of banner ad creation to your web designer. To do this, you will have to choose the sizes of these banners. ...

Quick: What’s the most annoying display ad you’ve seen recently? Was it an auto-play video? A page take-over? An interstitial that forced you to wait 20 seconds before you could see the content you came for? Take your pick… it’s easy to find dozens of examples. [Image Source: flickr. com] If you’re constantly annoyed by these intrusive ads, you’re not alone. These types of experiences have been driving the growth of ad blocking for quite a while now. Even unsophisticated users have discovered that by taking 1 minute to install a browser extension, they can wave goodbye to display ads for good. ...

Our crack engineers have been hard at work since the beginning of the year and we’re pleased to announce two new updates. New Coverage for India For the record, when it comes to spending on digital advertising, India is no slouch. In fact, according to eMarketer, India is on track to surpass $1 billion in digital ad spend this year. So if you’re already an Adbeat customer, by all means, start digging in! ...

Jeff Cordeiro is the COO of MUNDOmedia Ltd. MUNDOmedia is a large digital agency that helps app developers get more users and engagement through paid traffic and other sources. Jeff graciously gave us the chance to tell us about current trends in the mobile advertising landscape, what games are working, and why PokemonGo and augmented reality is the future of mobile games. Bradley Nickel: Tell us a bit about MundoMedia and what you guys do. ...

There I was, reading about the Westworld finale on Variety (don’t worry, no spoilers), when I’m offered six more articles to read. They all look pretty interesting, but only two actually have to do with TV, while the others are about fashion and celebrity. So, how did an ad for a Macy’s sale end up in my article about an HBO show about robots? The power of native advertising. ...

2016 is officially over - happy 2017! Let’s take a peek at who spent the most in Q4 2016. #1: jet.com Estimated Q4 Ad Spend: $54.7M Top 3 Traffic Sources: Google, Direct Buy, Casale Top 3 Publishers: shareably.net, tumblr.com, wikihow.com Top Ad: #2: sling.com Estimated Q4 Ad Spend: $36.9M Top 3 Traffic Sources: Google, Direct Buy, TribalFusion Top 3 Publishers: pcworld.com, techhive.com, macworld.com Top Ad: #3: amazon.com Estimated Q4 Ad Spend: $36M Top 3 Traffic Sources: Direct Buy, Google, Conversant Top 3 Publishers: imdb.com, wikia.com, dpreview.com Top Ad: ...

The 2016 Presidential Campaign was littered by fake news stories.They gained steam on social platforms before being erroneously reported left-and-right by the real news media who didn’t want to miss a scoop.When in reality, this nonstop media frenzy was being fueled by people with zero political ties (many times, from outside US borders), who were just looking to make a quick buck.It got so bad that Google said they’d ban these websites, and Zuckerberg himself shared options Facebook was working on to flag and report them too. ...