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Not too long ago the titles that dominated news headlines included words like: Baby boomers, medical debt, dismantling Obamacare… There’s no doubt that the increased uncertainty around healthcare costs has more people worrying about their current and future health situation. This, combined with the increasing awareness behind preventive medicine, has made people seek out alternatives. Nutraceuticals have been around for years and people continue to turn to them as a remedy for countless ailments. Nutraceuticals are pills, powders, and liquids that fall somewhere between prescription drugs and dietary supplements. ...

The funny thing about business models is that the ones people usually complain about and hate the most are the ones that actually work. And oftentimes you don’t have to look any further than your Facebook Newsfeed to see what people share to discover new, working business models. One model that gets a bad wrap is click arbitrage — also called pay per click (PPC) arbitrage. This is when you buy cheap clicks and then sell them to make ad revenue. Basically, “ you buy at wholesale and sell at retail.” ...

“You mean those damn pop-ups that break my concentration while I’m playing internet poker?” That was my uncle’s response when I told him about a new niche of sites that help service businesses – contractors specifically – find more customers through display advertising. My uncle runs a successful heating and air conditioning business (“hvac” is the industry term) in rural Wisconsin. They do good business and find most customers through billboards, the yellow pages and word of mouth. ...

Common question with no good answer: “What’s the typical ROI of a ‘good’ display campaign?” ROI varies depending on so many things. Your offer, your sales funnel, your industry, your traffic sources, etc. However, what it depends on MOST… is scaleability – The ability for you to increase spending and still remain profitable. Believe it or not, the highest scale opportunities (mass markets like weight loss, finance, relationships, etc.) often have the lowest ROI. This is because competition is fierce for the inventory because the stakes and rewards are both higher. ...

Google is currently the highest quality source of traffic out there… but they can be a bit picky with what type of content and products they allow advertisers to promote on the Google Display network. Yes, they frown on gambling, adult sites, shady weight loss offers, and affiliates, but over the past couple of months they’ve become stricter than ever. In fact, one of our customers was running practically the exact same Google compliant landing page for the past three years… until a few weeks ago when they had their account suspended by Google due to a minor change in their terms and conditions. ...

If you’re looking for a basic way to start retargeting more effectively (not just sending ads to anyone who hits your website), there’s a basic 2-4 week sequence (depending on the length of your buy cycle – see this blog post to figure out more.) Although you can get really complicated with remarketing, this is a pretty good strategy to start off with, and you’ll probably see decent results. Week 1: Remind Them In this week you’re going to remind your customer of who you are, why they visited and what you can do for them. An effective strategy is to have a more “branding” style ad combined with your Unique Selling Proposition (USP). Remind your customer of who you are by having your colors + logo, as well as a headline or short description that tells them what you have to offer. ...

You may or may not have noticed… but the Adbeat site got a bit of a makeover. Along with an improvement in looks, we’re also launching a brand new training blog with some great content on display advertising. Some of the topics we’ll cover include competitive intelligence, media buying, building a profitable online business, Google display network, mobile advertising, conversion optimization and a bunch more. Almost no one is writing about display advertising at an advanced level, so most of what you’ll see is completely new. They will not be rehashed blog posts about “The Differences of Search vs. Display”. This information will go much more in-depth. ...

Back in 2008 when the internet was continuing to find its footing, you didn’t have to look far before you were face-to-face with ad networks full of affiliate advertising. These sites sent massive amounts of display traffic to shady landing pages or directly to the affiliate link itself. But fortunately, those days are behind us. Networks with high-quality traffic — like the Google Display Network — have become very volatile for affiliates. Not only have they banned things like direct linking, but they’ve made it more difficult for even legitimate affiliates to attract traffic. ...