Our post called “7 Landing Page Styles That Work With Paid Advertising” was very popular and we got a lot of great feedback from it. Today’s video post shows you 7 MORE landing page styles that work with paid traffic. Some of these are a bit more advanced and might seem a bit “alternative”, but trust me when I tell you that these advertisers are sending a lot of traffic to these pages. ...
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There’s one HUGE mistake many marketers make when creating the ad copy and landing pages they’re sending traffic to. The problem is they present the same message to everyone. They use the same copy that works on their email list – people who are familiar with them and their product – as they use on their cold traffic landing pages and display ads – people who are NOT familiar with their company or product. ...
One of your best traffic sources could be something that you’re completely ignoring, even though it’s right under your nose. Businesses always want to know where the next best traffic source is coming from, and, although that’s going to vary somewhat from field to field, one stands out as a pretty powerful traffic driver that’s overlooked. It’s Content Discovery Networks. These are something that everyone is familiar with but many people haven’t considered using as a business tool. ...
[one_half]If there is one book you’re probably sick and tired hearing about… it’s probably Robert Cialdini’s “Influence”. This book has become a sort of bible for marketers and everyone under the sun recommends that you read it. The reason being it’s very good at explaining the psychological principles of why people do things in a way that’s easy for the layman to understand. The cool thing about these principles is you can also apply them to your paid advertising strategy, specifically your landing pages. ...
Your ad copy is extremely important not only in getting your prospects to click your ad, but to prime their brains to receive the sales message on your landing page making them more likely to convert. The good news is you don’t have to be an expert copywriter to write great copy. There is so much bad copy out there that you don’t have to be the best – you just need to be better than the rest. ...
There are a couple of basic elements you always need to get right when it comes to designing an ad creative that converts… A compelling headline… Persuasive body copy… An eye-catching image… A great call-to-action… etc. However, after analyzing the top ads from a few major brands and direct response companies, we pinpointed a few unique design “tricks” that go beyond the basics of headlines and CTAs. These tricks can give you a 2-3x lift in CTR when implemented correctly. ...
The success of your paid advertising campaigns has less to do with the ad itself and more to with what happens after the click. You can have the most persuasive ad copy, that perfect “eyeball-grabbing” image and buy the highest quality traffic… yet if your landing page is poorly designed for paid traffic, you’re going to have a really hard time achieving a positive ROI. We’ve found 12 different styles of landing pages that are working very well for advertisers who drive millions of dollars worth of display traffic to their site every year. ...
We’ll be the first to admit it. Display Advertising can be tricky for B2B SaaS companies. Many factors which include a longer time to see a positive ROI (longer sales cycle), difficulty targeting business owners (not consumers) and the constant harping of “display doesn’t work” all contribute to B2B companies shying away from display. However, with the right targeting, a good landing page and a long-term mindset, Display advertising can be a very effective channel for B2B SaaS companies. ...
Back in 2010, Google CEO Eric Schmidt quoted this amazing statistic: We create as much information in two days now as we did from the dawn of man through 2003 And the data backs this up. In just one day, Google receives over 3.5 billion search queries, 269 billion emails are sent and over 4.75 billion pieces of content are shared on Facebook. What all this boils down to is that people are hungrier than ever for more content. But let’s face it … we live in the era of fake news where every piece of content is judged for authenticity. As a result, people are becoming less trusting of internet “advice.” ...