Quarterly-Spend-Reports

Auto insurance is one of the most fought-over advertising categories in the US. It’s a roughly $350 billion-a-year industry in direct written premiums, and because coverage is legally required in nearly every state, the competition isn’t about creating demand — it’s about being the name a shopper remembers the moment they start comparing quotes. That dynamic has turned GEICO, Progressive, State Farm, Allstate, and Liberty Mutual into some of the most consistent advertisers in the country, year after year, regardless of economic conditions. ...

2016 is officially over - happy 2017! Let’s take a peek at who spent the most in Q4 2016. #1: jet.com Estimated Q4 Ad Spend: $54.7M Top 3 Traffic Sources: Google, Direct Buy, Casale Top 3 Publishers: shareably.net, tumblr.com, wikihow.com Top Ad: #2: sling.com Estimated Q4 Ad Spend: $36.9M Top 3 Traffic Sources: Google, Direct Buy, TribalFusion Top 3 Publishers: pcworld.com, techhive.com, macworld.com Top Ad: #3: amazon.com Estimated Q4 Ad Spend: $36M Top 3 Traffic Sources: Direct Buy, Google, Conversant Top 3 Publishers: imdb.com, wikia.com, dpreview.com Top Ad: ...

Here’s our report for the biggest Display advertisers during Q3 2016. (Note: The estimated ad spend data below is only for desktop only. Adbeat subscribers can login to see mobile and pre-roll ad spend data for all advertisers.) #1: expedia.com Estimated Q3 Ad Spend: $14.8M Top 3 Traffic Sources: Google, Direct Buy, Rubicon Top 3 Publishers: dailymotion.com, yahoo.com, businessinsider.com Top Ad: #2: outrigger.com Estimated Q3 Ad Spend: $9.3M Top 3 Traffic Sources: TheTradeDesk, Casale, TribalFusion Top 3 Publishers: yahoo.com, weather.com, about.com Top Ad: ...

Here’s our report for the biggest Display advertisers during Q2 2016. #1: Paypal.com Estimated Q2 Ad Spend: $12.4M Top 3 Traffic Sources: Conversant, Google, Advertising.com Top 3 Publishers: slate.com, go.com, thesaurus.com Top Ad: #2: Amazon.com Estimated Q2 Ad Spend: $9.2M Top 3 Traffic Sources: Direct Buy, Google, MediaMath Top 3 Publishers: imdb.com, dpreview.com, babycenter.com Top Ad: #3: LowerMyBills.com Estimated Q2 Ad Spend: $8.8M Top 3 Traffic Sources: Direct Buy, Advertising.com, Taboola Top 3 Publishers: wow.com, huffingtonpost.com, dailyfinance.com Top Ad: ...

Here’s our report for the biggest Display advertisers in Q4 2015. You’ll notice there are more viral sites in this list than in previous reports. #1: Weebly Background: Weebly.com is a web-hosting service that offers a drag-and-drop website builder. Estimated Q4 Ad Spend: $15.8M Top 3 Traffic Sources: Google, Direct Buy, TribalFusion Top 3 Publishers: littlethings.com, practicallyviral.com, buzzlie.com Top Ad: #2: Western Union Background: Western Union is a money transfer service. ...

Here’s our report for the biggest Display advertisers in Q2 2015. (see Q1 here) #1: Zulily.com Background:Zulily is a daily deals clothing site targeted mainly at women. Zulily hit $1.2B in sales in 2014 and shows no signs of slowing down. Estimated Q2 Ad Spend: $15.8M Top 3 Traffic Sources: Google, Taboola, Casale Top 3 Publishers: playbuzz.com, blogspot.com, simplyrecipes.com Top Ad: ...

Q1 of 2015 is officially over! This post outlines the 20 highest spending advertisers on Display. There’s an interesting mix of business models inside the top 20. Some of these are going to come as no surprise – massive wireless companies, car manufacturers, TV/internet providers – but there are a few advertisers on here your probably have never heard of. Without further ado… #1: Verizon.com Background: Anyone who lives in the USA probably knows who Verizon is. They have ~34% of the market share for all wireless companies in the United States. They’re subsequently also the largest media buyer in the United States. Verizon uses the Verizon.com domain to advertise their “FiOs” internet/TV/phone package. ...