Case-Study

The new wave of fashion startups is revolutionizing the entire industry, and investors are taking notice. Millions of dollars in venture capital are being funneled into fashion businesses that sell everything from underwear (Mack Weldon), to fully custom suits and shirts (Indochino and Blank Label), and even trendy “try-before-you-buy” prescription eyeglasses (Warby Parker). CB Insights reports that fashion startup brands have gone from $25M in funding in 2010, to $235M in 2015. ...

Are the days of fast-talking investment advisors in $3000 Armani suits, $150 haircuts and golden orange spray tans over? Maybe. Maybe not. What we do know is that more and more people are choosing to go with computers for their investment advice instead of living, breathing human beings. Specifically… “Robo-advisors.” What the heck’s a robo-advisor? Robo-advisors are automated investment services. You fill out a questionnaire about your income, investment goals and comfort with risk taking. Sophisticated computer algorithms then run through market data and optimize your account. ...

Looking for ways to drive more traffic and bring in more ad revenue? Look no further than Answers.com for inspiration. Answers.com is a large Q&A community that was created back in 1999. Originally called “GuruNet”, the company went public in 2004 and later changed their name to Answers.com. Although they’ve been around for close to two decades, much of their recent growth has been fueled by content promotion through Native Ad networks. ...

We’ll be the first to admit it. Display Advertising can be tricky for B2B SaaS companies. Many factors which include a longer time to see a positive ROI (longer sales cycle), difficulty targeting business owners (not consumers) and the constant harping of “display doesn’t work” all contribute to B2B companies shying away from display. However, with the right targeting, a good landing page and a long-term mindset, Display advertising can be a very effective channel for B2B SaaS companies. ...