Case-Study

Note: This is Part 2 in a two-part series that reveals the two presidential candidates’ Display strategies. Click here to see Part 1: Hillary Clinton. As of June 2016, there were rumors that the Trump campaign was running low on funds. Subsequently, Trump blatantly started asking for public donations from supporters. There have been a few controversies over who he is asking and who is giving Trump these funds. We’re not here to talk about those controversies. ...

One of our most popular (and controversial) posts earlier this year revealed the display advertising strategies for the 2016 presidential candidates. Well, a lot has happened since then. The primaries are over, and only two contenders are left standing in the ring: Now it’s time to drill down into the current Display strategies for Clinton and Trump. First, if you go back in in time and read the original post, you’d see that Trump was not running any paid traffic whatsoever (h owever, advertisers have been piggybacking off his name for months). ...

Is it possible to make money on display by giving away coupon codes? Coupon sites are one of those “sexy” internet business models because they only require a little overhead to set up. You don’t have to create a physical or digital product. In fact, there are no deliverables whatsoever. Plus, it’s pretty easy to build goodwill with your visitors because you’re not selling anything. In fact, you’re giving them deals on stuff they already want to buy. ...

We live in a very judgmental society, especially when it comes to proper grammar and spelling. Many people are quick to assume that someone is incompetent or lazy if they spot a grammar or spelling mistake. We hate these people. There is even a derogatory term for them: “Grammar Nazis” The fact of the matter is that poor writing and grammar is an epidemic. The vast majority of our population has atrocious grammar. Even highly intelligent people may use “your” when they should have used “you’re.” You see it all the time, and it doesn’t seem like things are getting any better. ...

Do you binge-watch Netflix? A recent Deloitte survey found that 70% of respondents reported binge-watching TV shows on Netflix and other streaming video services.That comes out to an average of five episodes in one sitting. The annual Netflix report claims that subscribers watch an average of 1 hour and 33 minutes of programming per day. Needless to say… we’re watching A LOT of Netflix. The fact is that fewer and fewer people watch “normal” television. Many of us prefer to consume media through streaming video services. ...

Imagine that you’re a personal trainer and you want to make the most money possible. You’re given the choice between: a) a photo of you training Britney Spears, or b) a degree in nutrition/training from the top university in the United States Which would you choose? Me? I’m taking the picture of Britney Spears any day of the week. Why? Because it’s going to lead to more clients! Most people would rather be trained by the guru trainer to the stars than Joe Schmoe with a bunch of letters after his name. ...

In 1901, King C. Gillette had a revelation that would change the way products are sold forever. Gillette was a salesman at the Crown Cork and Seal Company (CCK). CCK sold the first disposable bottle cap; the “crown” style cap you find on most glass bottles. After seeing the success of the crown cap, Gillette realized there was potential for other disposable products. He specifically saw an opportunity in the razor blade market. ...

What do babies, unisex bathrooms, and sausage egg casserole all have in common? They all have to do with the Display Advertising strategies of the four businesses featured in today’s blog post. Today, we’ll be looking at how some of the “Big-box” retail and grocery stores use Display Advertising to drive more foot traffic and online sales. What’s a Big-box store? Wikipedia defines a Big-box stores as being “a physically large retail establishment, usually part of a chain.” ...

“On the internet, every headache becomes a brain tumor in four clicks or less.” - Ron Gutman According to the Pew Research Center, 72% of people looked online for health information within the past year. Bad for doctors (because the internet diagnosis is almost always some form of cancer). Good for the sites who provide this information and make millions in ad revenue every year. Health publishers like WedMD, Lifescript and Healthline are booming. These sites bring in millions of ad revenue and sponsor money every month. Health publishers tend to have amazing SEO, and many have begun to advertise on Native networks like Taboola and Outbrain. ...

Uber and Lyft are two of the fastest growing businesses in the world. But what do their Display strategies look like? Combined, Uber and Lyft have spent an estimated $2M+ on Display advertising in the past 6 months. This is a drop in the bucket compared to what both companies are valued at ($41B and $4B respectively), but both companies appear to be making a big push at the end of the year/beginning of 2016 to use Display to recruit more drivers. ...