Youtube

As an advertiser, it’s never been harder for you to capture and retain your audience’s attention. Research from the University of California, Irvine and Microsoft reveals that back in 2004, people spent an average of 2.5 minutes looking at any given screen before heading elsewhere. Today, this figure has dropped to just 47 seconds. All of which means that if you’re going to engage potential customers and compel them to take action, you’d better grab their attention fast. ...

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. Per Adobe Analytics, Cyber Monday remains the biggest online shopping day of all time, with total sales climbing 7.8 percent to $38 billion last year — including peak sales of $15.7 million per minute between 10:00 – 11:00 pm Eastern. With so much on the line, it makes sense to start planning your BFCM display ad strategy as early as possible. ...

Walk outside your home, and you’re bound to see ads everywhere. On billboards, posters, buses, and even subway platforms. You’ve probably bought something after seeing these ads (as have millions of other people). The reason? These ads are effective. They tug at your heartstrings, make you miss something you never had, or convince you that your life will be better once you sign up for that gym membership. But how do brands know these ads will work? By testing them on various groups of people! In other words: ad testing. ...

The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass. You just can’t beat a frosty beer on a hot summer’s day. Beer-related searches on Google spike during the hottest months of the year… …and with International Beer Day still in our recent memory ( who knew?), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: ...

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles: Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder. While there’s no shortage of options, not all are a natural choice for online store owners. But three solutions that definitely fit the bill are: ...

There are two classic ways to show your mom how much you love her on Mother’s Day. One is to write it in a blog post for a leading competitive intelligence platform ( I love you mom!). And the other is to say it with flowers. Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift. ...

Remember the days when listening to your favorite artist meant buying a record or CD? While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some kind of streaming service in 2023: ...

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of other platforms scrapping it out for the privilege of helping us file our taxes correctly. ...

In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD). But it hasn’t always been this way. Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a mail order DVD service. ...

Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers. But, from a B2C perspective, the company is best known for appliances and other electronics products. It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 percent as of Q4 2023… …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. ...