How 3 Web Hosting Platforms use Digital Ads to Generate Leads

Wed, 15 Aug 2018 19:07:09 +0000

The web hosting industry is set to be a $154 billion market in 2022. Tens of thousands of companies are competing for a diverse audience — from college kids to multi-national corporations. To stay in business, most companies have differentiated themselves by catering to a specific niche.

The best of the lot use digital advertising channels to reach the top:

Rackspace has dominated the high-end corporate world with their interactive HTML5 ads that can test a website’s server speeds.
Liquid Web has captured the SMB market by strategically concentrating on specific niches at different intervals of time.
Bluehost has come up with clever ad campaigns to make WordPress users feel special with “exclusive” discounts.

We analyzed their complete advertising funnel — from the niche of publishers they’re running ads on to the type of ad creatives they’re using and even their landing page strategies.

Web-Hosting on Adbeat

How 3 Web Hosting Platforms use Digital Ads to Generate Leads