Why should brands invest in video advertising?
In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent, and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. Lastly, 90 percent of customers agree that videos significantly impact their purchasing decisions.Simply put, video, when equipped with eye-catching visuals and a compelling narrative, provides the perfect medium for introducing your brand, displaying individual products and/or driving sales.As we close in on the next decade, approximately 86% of marketers are actively using video to promote, sell, and exhibit their products/services. The market is rife with advanced video tools and formats that continue to reinforce video as an increasingly powerful, engaging medium to communicate with your target demographic. ...