Video advertising: 3 Best practices to capture (and retain) a customer's attention
Online advertising has come a long way since its inception. Given that search accounts for only 21 percent of active users’ time on the internet, it comes as no surprise that businesses everywhere are using video advertising as an avenue to connect with their target audience. In fact, according to a Renderforest survey, marketers who use video content to promote their brand receive more web-traffic, generate more leads, and close more sales than their counterparts.However, creating an engaging, conversion-friendly video campaign is not everyone’s cup of tea. Previously, we discussed the importance of creating a video-inclusive advertising strategy for your brand. In today’s post, let’s go over a few ways in which you can make video work in your favor: Choose the right video ad format: In order to best deliver your video content to your target audience, it’s important to understand which format is the most suitable for your marketing campaign. Every video ad format engages with the users differently and depending on your business goals, and ROI expectations, you can choose from the following: ...