Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?
Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers. But, from a B2C perspective, the company is best known for appliances and other electronics products. It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 percent as of Q4 2023… …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. ...