Understanding Programmatic Native Advertising — and Why It's Important For Brands

Wed, 24 Apr 2019 15:08:09 +0000

According to a recent survey, most people are not pleased with their ad experiences across social media (45%), retail websites (36%) and news aggregators (34%). In fact, more than 51% of them believe that the digital universe should be home to fewer ads, since most pop-ups heavily interfere with the content, interrupt shopping experiences, take up the entire screen and increase loading time.With the evolution of the advertising landscape, brands are becoming more focused on creating a user experience that matches the customers’ expectations and maximizes their ability to monetize.Here’s when native advertising comes in.

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Understanding Programmatic Native Advertising — and Why It's Important For Brands