Programmatic-Advertising on Adbeat

More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads

Wed, 24 Apr 2024 20:23:44 +0000

Remember the days when listening to your favorite artist meant buying a record or CD?

While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon.

Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some kind of streaming service in 2023:

Crafting Powerful Testimonial Ads That Convert

Tue, 02 Apr 2024 18:00:00 +0000

Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first?

As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online.

Understanding Programmatic Native Advertising — and Why It's Important For Brands

Wed, 24 Apr 2019 15:08:09 +0000

According to a recent survey, most people are not pleased with their ad experiences across social media (45%), retail websites (36%) and news aggregators (34%). In fact, more than 51% of them believe that the digital universe should be home to fewer ads, since most pop-ups heavily interfere with the content, interrupt shopping experiences, take up the entire screen and increase loading time.With the evolution of the advertising landscape, brands are becoming more focused on creating a user experience that matches the customers’ expectations and maximizes their ability to monetize.Here’s when native advertising comes in.

What is a Supply-Side Platform and How to Choose One

Thu, 18 Oct 2018 00:13:35 +0000

A supply-side platform (SSP) is a software technology that allows publishers to sell ad space via an intermediary platform called ad exchange. It is a publisher’s equivalent to a demand-side platform (DSP). It is a basic building block of programmatic advertising along with DSPs and ad exchanges.

What is Programmatic Advertising?

Programmatic advertising is the most popular way to buy and sell ads these days. It uses machine learning and automation to make transactions smooth and fast. There are primarily two types of programmatic advertising.:

What is a Demand-Side Platform and How to Choose One

Wed, 10 Oct 2018 21:57:29 +0000

A demand-side platform (DSP) is a software technology that allows advertisers to buy ad space from publishers via an intermediary platform called ad exchange. It can be used to buy search ads, display ads, TV ads, and much more.

It is a basic building block of programmatic advertising.

What is Programmatic Advertising?

Programmatic advertising is an automated process of buying and selling ads with the help of data and software. There are two primary types of programmatic advertising: