https://blog-static-b59.pages.dev/tags/olympics/ Recent content in Olympics on Adbeat Hugo en-US Tue, 06 Aug 2024 17:47:25 +0000 https://blog-static-b59.pages.dev/how-brands-are-using-the-olympics-in-display-ads-feat-gillette-intel-toyota-more/ Tue, 06 Aug 2024 17:47:25 +0000 https://blog.adbeat.com/?p=5537 <p>Not normally a big fan of weight lifting or equestrianism or modern pentathlon?</p> <p>You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. Given that the two previous editions of the summer Games <a href="https://www.emarketer.com/content/2024-summer-olympics-could-be-most-watched-tv-event">both surpassed three billion viewers</a>, it’s <strong>expected to be one of the most-watched televised events of the past decade</strong>.</p> <figure> <img loading="lazy" src="https://blog-static-b59.pages.dev/wp-content/uploads/2024/08/image.png"/> </figure> <p>In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.</p>