How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)
Not normally a big fan of weight lifting or equestrianism or modern pentathlon? You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. Given that the two previous editions of the summer Games both surpassed three billion viewers, it’s expected to be one of the most-watched televised events of the past decade. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events. ...