Landing-Pages on Adbeat

BFCM display ad strategy: Best practices from Home Depot, Pandora and more

Thu, 19 Sep 2024 20:24:12 +0000

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend.

Per Adobe Analytics, Cyber Monday remains the biggest online shopping day of all time, with total sales climbing 7.8 percent to $38 billion last year — including peak sales of $15.7 million per minute between 10:00 – 11:00 pm Eastern.

With so much on the line, it makes sense to start planning your BFCM display ad strategy as early as possible.

Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads

Fri, 23 Aug 2024 20:41:20 +0000

The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass. You just can’t beat a frosty beer on a hot summer’s day.

Beer-related searches on Google spike during the hottest months of the year…

…and with International Beer Day still in our recent memory ( who knew?), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands:

How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

Wed, 03 Jul 2024 18:47:13 +0000

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles:

Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder.

While there’s no shortage of options, not all are a natural choice for online store owners. But three solutions that definitely fit the bill are:

How flower delivery brands use display ads to boost Mother’s Day sales

Thu, 09 May 2024 18:51:32 +0000

There are two classic ways to show your mom how much you love her on Mother’s Day.

One is to write it in a blog post for a leading competitive intelligence platform ( I love you mom!). And the other is to say it with flowers.

Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift.

More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads

Wed, 24 Apr 2024 20:23:44 +0000

Remember the days when listening to your favorite artist meant buying a record or CD?

While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon.

Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some kind of streaming service in 2023:

The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Wed, 10 Apr 2024 16:00:00 +0000

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one.

Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of other platforms scrapping it out for the privilege of helping us file our taxes correctly.

Netflix vs Amazon: The display ad battle for our streaming bucks

Thu, 28 Mar 2024 19:40:47 +0000

In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD).

But it hasn’t always been this way.

Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a mail order DVD service.

2023’s top-spending display advertisers: Who they are & what they did

Fri, 26 Jan 2024 17:43:39 +0000

Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 billion — accounting for approximately $3 in every $5 spent on ads worldwide.

But who’s spending all that money, and how are they spending it?

To answer those questions, we analyzed exclusive Adbeat data to identify the 10 biggest display advertisers in the US in 2023, representing a combined $4.6 billion+ of spending on video, direct, programmatic, and native ads throughout the year.

5 Things You Can Learn From These 5 Landing Pages

Fri, 10 May 2019 15:36:28 +0000

What approach do you take when creating a landing page? Do you throw something together and hope for the best? Do you consider every last element, realizing that even the smallest details can have a big impact on conversions?

Let’s start here: there is no right or wrong way to create a landing page. What works for you may not work for the next company. And what works for them could lead you to plenty of lost time and money.