Guide

Lazy. Entitled. Zero work ethic. Addicted to their phones. These are some of the most common phrases used to describe millennials. But what nobody tells you is that they are a generation that values work-life balance and is more socially aware, tech-savvy, and influential compared to the baby boomers. In fact their net of influence is so wide that they have reshaped the very landscape of digital advertising. Having surpassed the baby boomers, millennials are also currently the largest generation by size in America with massive purchasing power. So, if you aren’t marketing to them? You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. ...

When the internet was born, display ads were the very first form of digital advertising. Back then, they were called banner ads. But they died a slow natural death, mainly because they were super intrusive and irrelevant to web users. To provide some perspective, the CTRs of the first banner ads back in 1994 were 78%. Now the average CTR in the U.S. is 0.8%, half of which are accidental clicks. However, with better technology, we are now seeing the renaissance of display ads. Companies are spending outrageous amounts of money on them: ...

According to an Adobe survey, 45% of respondents had no desire to view ads. The main reason? Most ads are intrusive. People get hit by an average of 5,000 ads per day! After a while, they just become blind to those ads. Native advertising solves this huge psychological challenge of intrusion. These are ads that are designed to blend into the natural content of a website. The automobile and travel industries are the top industries using native advertising. ...