Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads
The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass. You just can’t beat a frosty beer on a hot summer’s day. Beer-related searches on Google spike during the hottest months of the year… …and with International Beer Day still in our recent memory ( who knew?), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: ...