Old El Paso Spent $36M in 90 Days on Just 11 Creatives

Thu, 20 Aug 2026 21:05:27 +0000

Most brand spotlights on this blog track advertisers that spend consistently, test dozens of creative variations, and iterate on landing pages every few weeks. Old El Paso’s summer 2026 flight is the opposite of that story, and that’s exactly why it’s worth studying.

In the 90 days between May 20 and August 17, 2026, Old El Paso put an estimated $36.2 million in US ad spend behind a campaign that ran almost entirely on YouTube — and almost entirely on two video creatives. It’s one of the most concentrated big-budget flights in Adbeat’s index, and it’s a clean, real-world illustration of a media-buying philosophy that looks nothing like the performance-marketing playbook most digital advertisers follow.

Food-and-Beverage-Advertising on Adbeat

Old El Paso Spent $36M in 90 Days on Just 11 Creatives