Inside VISA's $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market..

Wed, 30 Oct 2019 14:53:48 +0000

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards.With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 trillion, according to a 2015 Nilsen report. Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’ After 20 years, VISA replaced their well-known tagline—“It’s everywhere you want to be” with “Life takes Visa”—as a part of their latest advertising campaign that was announced during the Winter Olympics. “We moved away from just being a consumer credit card long ago, but the brand hasn’t kept up with that,” Susanne Lyons, Visa’s Chief Marketing Officer (CMO), explained to WSJ. “ Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added.

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Inside VISA's $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market..