Display-Advertising on Adbeat

GEICO and Liberty Mutual Both Bet the Budget on YouTube. Only One Kept Betting.

Tue, 28 Jul 2026 21:52:46 +0000

Auto insurance is one of the most fought-over advertising categories in the US. It’s a roughly $350 billion-a-year industry in direct written premiums, and because coverage is legally required in nearly every state, the competition isn’t about creating demand — it’s about being the name a shopper remembers the moment they start comparing quotes. That dynamic has turned GEICO, Progressive, State Farm, Allstate, and Liberty Mutual into some of the most consistent advertisers in the country, year after year, regardless of economic conditions.

How Red Bull Built a 4.2 Billion-Impression Ad Machine: A Brand Spotlight

Mon, 20 Jul 2026 20:30:47 +0000

Red Bull doesn’t advertise the way most beverage companies do. It doesn’t run coupon campaigns, loyalty offers, or grocery circulars. It runs video at a scale that would make a Hollywood studio envious — and it uses display advertising not to push promotions, but to pull audiences into an ongoing stream of events, seasonal product launches, and branded entertainment.

Over the past year, Adbeat tracked Red Bull generating an estimated 4.2 billion impressions across display and video channels — data spanning the US and the approximately 35 countries in Adbeat’s coverage network. That number is up 19% compared to the prior 12-month period. But the real story isn’t the volume. It’s the architecture behind it: a video-first strategy, a disciplined product launch calendar, and a landing page approach that turns ad clicks into content experiences rather than purchase pages.

Analyzing American Express’s $167M Display Ad Strategy

Mon, 25 Nov 2024 18:21:24 +0000

When I think of credit cards, I immediately think of American Express (AmEx)–particularly their platinum cards. Chances are that a lot of you do, too. That’s how popular this brand is in the payment cards industry.

With a vision of providing the world’s best customer experience every day, AmEx has been issuing cards since the mid 1900s. People tout their customer service and rewards programs. But a big part of the reason this brand grew to have more than 141 million users? Their $167M display ad strategy! Let’s analyze their best display ads.

BFCM display ad strategy: Best practices from Home Depot, Pandora and more

Thu, 19 Sep 2024 20:24:12 +0000

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend.

Per Adobe Analytics, Cyber Monday remains the biggest online shopping day of all time, with total sales climbing 7.8 percent to $38 billion last year — including peak sales of $15.7 million per minute between 10:00 – 11:00 pm Eastern.

With so much on the line, it makes sense to start planning your BFCM display ad strategy as early as possible.

Battle of the brewers: How Bud Light, Guinness & Modelo are competing through display ads

Fri, 23 Aug 2024 20:41:20 +0000

The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass. You just can’t beat a frosty beer on a hot summer’s day.

Beer-related searches on Google spike during the hottest months of the year…

…and with International Beer Day still in our recent memory ( who knew?), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands:

How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Tue, 06 Aug 2024 17:47:25 +0000

Not normally a big fan of weight lifting or equestrianism or modern pentathlon?

You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. Given that the two previous editions of the summer Games both surpassed three billion viewers, it’s expected to be one of the most-watched televised events of the past decade.

In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.

How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

Wed, 03 Jul 2024 18:47:13 +0000

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles:

Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder.

While there’s no shortage of options, not all are a natural choice for online store owners. But three solutions that definitely fit the bill are:

How Grammarly’s $210M display ad strategy helped it become a unicorn

Wed, 22 May 2024 17:12:30 +0000

Whether you write professionally, like to keep your masterpieces within the notes app, or just stick to writing work emails, you’ve probably heard of (and even used) Grammarly.

With a motto of “better writing, better results,” this writing assistant app was founded in 2009 to help people write better, plagiarism-free content. Since its inception, this company has spent a fortune on display ad campaigns, with an estimated ad spend of $210.8M in the last year alone.

How flower delivery brands use display ads to boost Mother’s Day sales

Thu, 09 May 2024 18:51:32 +0000

There are two classic ways to show your mom how much you love her on Mother’s Day.

One is to write it in a blog post for a leading competitive intelligence platform ( I love you mom!). And the other is to say it with flowers.

Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift.

More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads

Wed, 24 Apr 2024 20:23:44 +0000

Remember the days when listening to your favorite artist meant buying a record or CD?

While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon.

Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some kind of streaming service in 2023:

The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Wed, 10 Apr 2024 16:00:00 +0000

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one.

Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of other platforms scrapping it out for the privilege of helping us file our taxes correctly.

Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Wed, 06 Mar 2024 23:06:00 +0000

Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers.

But, from a B2C perspective, the company is best known for appliances and other electronics products. It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 percent as of Q4 2023…

…and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops.

Marketing to Millennials: 5 Strategies To Increase Your ROI

Wed, 21 Feb 2024 16:00:00 +0000

Lazy. Entitled. Zero work ethic. Addicted to their phones. These are some of the most common phrases used to describe millennials. But what nobody tells you is that they are a generation that values work-life balance and is more socially aware, tech-savvy, and influential compared to the baby boomers. In fact their net of influence is so wide that they have reshaped the very landscape of digital advertising.

Having surpassed the baby boomers, millennials are also currently the largest generation by size in America with massive purchasing power. So, if you aren’t marketing to them? You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on.

2023’s top-spending display advertisers: Who they are & what they did

Fri, 26 Jan 2024 17:43:39 +0000

Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 billion — accounting for approximately $3 in every $5 spent on ads worldwide.

But who’s spending all that money, and how are they spending it?

To answer those questions, we analyzed exclusive Adbeat data to identify the 10 biggest display advertisers in the US in 2023, representing a combined $4.6 billion+ of spending on video, direct, programmatic, and native ads throughout the year.

What is Programmatic Advertising: The Beginner's Guide

Wed, 19 Sep 2018 21:17:44 +0000

Programmatic advertising has become the center of attraction in the advertising world. As you can see, it is growing an additional ten billion dollars every year:

It accounts for 82.5% of total digital display ad spending right now and this number will only increase. So how did it all start?

When digital advertising first came up in the early 1990s, everything was manual. It worked just like traditional media. Advertisers had to reach out to each publisher and negotiate. It meant so many emails back and forth before a deal was closed. Moreover, ad impressions were bought in bulk, which meant a lot of initial spend before testing the waters.