Your CTA Verb Is a Price Tag: The Psychology of Asking for the Click

Wed, 12 Aug 2026 21:41:56 +0000

Fanatical, a PC game key retailer, spent an estimated $102 million on display advertising over the last twelve months across the markets Adbeat tracks. It did that with 254 creatives — but the top-spending one, a 320x100 banner, carries five words of copy: the brand name, “SAVE BIG,” and “SHOP NOW.” That single unit absorbed an estimated $15.9 million.

Ad-Testing on Adbeat

Your CTA Verb Is a Price Tag: The Psychology of Asking for the Click