Posts

Imagine that you’re a personal trainer and you want to make the most money possible. You’re given the choice between: a) a photo of you training Britney Spears, or b) a degree in nutrition/training from the top university in the United States Which would you choose? Me? I’m taking the picture of Britney Spears any day of the week. Why? Because it’s going to lead to more clients! Most people would rather be trained by the guru trainer to the stars than Joe Schmoe with a bunch of letters after his name. ...

How long will it take until people are sick of reading articles about Kim Kardashian’s weight fluctuations? Or articles that list the “10 Signs You Know You’re a Millennial”? Or the once-loved-but-now-hated, “She Walked Her Dog. You’ll Be Shocked At What Happened Next”? A really long time, apparently. One of our most popular blog posts ever was The Business of Display Part 2: Viral Quiz Sites and Click Arbitrage. That post showed how advertisers were making money through ad arbitrage and viral quiz sites. That article was written almost two years ago when viral content seemed like a passing fad. ...

Now live… Adbeat Advanced and Enterprise subscribers will now see LockerDome and TripleLift data throughout the platform and under our list of networks. This brings our total coverage of Native to 13 different networks(Adblade, Outbrain, Taboola, Yahoo Gemini Native, nRelate, rev:content, ContentAd, Nativo, Disqus, mgid, Gravity, Lockerdome and TripleLift) Want Native Ad Data But Not an Adbeat Advanced or Enterprise Subscriber? Current Adbeat customers can upgrade by clicking this link to login and upgrade their account. ...

Adbeat in itself is an amazing source of aggregate data for all of the competitive data that helps you get a leg up on the competition. Now we’ve taken things a step further. Introducing… Campaigns. Campaigns take all of the aggregate data we collect for an advertiser and group it into specific marketing campaigns. Campaigns allow you to see all of the ad creatives, landing pages, publishers and networks your top competitor uses for their different marketing initiatives. ...

In 1901, King C. Gillette had a revelation that would change the way products are sold forever. Gillette was a salesman at the Crown Cork and Seal Company (CCK). CCK sold the first disposable bottle cap; the “crown” style cap you find on most glass bottles. After seeing the success of the crown cap, Gillette realized there was potential for other disposable products. He specifically saw an opportunity in the razor blade market. ...

What do babies, unisex bathrooms, and sausage egg casserole all have in common? They all have to do with the Display Advertising strategies of the four businesses featured in today’s blog post. Today, we’ll be looking at how some of the “Big-box” retail and grocery stores use Display Advertising to drive more foot traffic and online sales. What’s a Big-box store? Wikipedia defines a Big-box stores as being “a physically large retail establishment, usually part of a chain.” ...

Since 2014, we’ve seen a massive rise in the number of advertisers testing out Native Ads. Looking inside Adbeat, the majority of Native advertisers fit into a few categories: Direct Response (information products and supplements) Digital publishers (viral news and celebrity gossip sites) Big brands However, we’re seeing more eCommerce sites throw their hats into the ring. eCommerce sites tend to stick with tried and true networks, like Google AdWords. This continues to be the trend. ...

“On the internet, every headache becomes a brain tumor in four clicks or less.” - Ron Gutman According to the Pew Research Center, 72% of people looked online for health information within the past year. Bad for doctors (because the internet diagnosis is almost always some form of cancer). Good for the sites who provide this information and make millions in ad revenue every year. Health publishers like WedMD, Lifescript and Healthline are booming. These sites bring in millions of ad revenue and sponsor money every month. Health publishers tend to have amazing SEO, and many have begun to advertise on Native networks like Taboola and Outbrain. ...

We’re just a few months away from what might be the most controversial presidential election in US history. Many candidates are using Display advertising as a way of raising awareness, collecting money and even bashing their opponent: Note: Hillary only ran this ad for a brief period of time. Too controversial to be shown on a mass scale? Didn’t work? Who knows. But you can’t hide from Adbeat :) ...

For the past year or so we’ve been on our own little personal mission to become the top blog out there for information on Display advertising and paid traffic. We’ve published close to one post every week. Some were loved: The content that @adbeat_com is putting up it’s amazing – The 7 landing pages that ACTUALLY work in 2015 http://t.co/OOWmFKYYXr — Juan Martitegui (@juanmartitegui) February 7, 2015 And some people still think we’re a Filipino beat boxer named “Ad B eat”: ...