According to an Adobe survey, 45% of respondents had no desire to view ads. The main reason? Most ads are intrusive. People get hit by an average of 5,000 ads per day! After a while, they just become blind to those ads. Native advertising solves this huge psychological challenge of intrusion. These are ads that are designed to blend into the natural content of a website. The automobile and travel industries are the top industries using native advertising. ...

According to Statista, 8% of 18– to 29-year-olds are in a committed relationship with a partner or spouse they met online. Using a dating app has become a meaningful and common method for people to find the love of their life. Of course, there are many more people out there using these various apps looking for casual dating, friendship, and other things. Within this pool of eager singles, you have a plethora of subcategories for different niches and preferences. ...

The internet has become an integral part of human civilization. Every day, thousands of new users are gaining access to it. It’s not just about social media, though: The internet is changing the way we conduct monetary transactions. Even governments are using the internet for important missions. With such huge implications, threats also have become more dangerous. Too much is at stake. This is why the global antivirus market is booming. According to SBWIRE, the global antivirus-software market is set to reach a compound annual growth rate (CAGR) of 18% by 2022. ...

The web hosting industry is set to be a $154 billion market in 2022. Tens of thousands of companies are competing for a diverse audience — from college kids to multi-national corporations. To stay in business, most companies have differentiated themselves by catering to a specific niche. The best of the lot use digital advertising channels to reach the top: Rackspace has dominated the high-end corporate world with their interactive HTML5 ads that can test a website’s server speeds. Liquid Web has captured the SMB market by strategically concentrating on specific niches at different intervals of time. Bluehost has come up with clever ad campaigns to make WordPress users feel special with “exclusive” discounts. We analyzed their complete advertising funnel — from the niche of publishers they’re running ads on to the type of ad creatives they’re using and even their landing page strategies. ...

Project management companies face a huge challenge when it comes to acquiring customers. The project management industry is huge—it is set to hit $6.7 billion by the year 2022—and the number of tools on the market is exploding as well. That means that companies in this space face an unprecedented amount of competition when it comes to getting in front of potential users. To cut through the noise, the best of the best are using digital advertising. ...

We’re living in the golden age of tech where it’s becoming increasingly easier to create customized experiences for customers. One place we’re seeing this is in website design. Instead of hiring an expensive developer to build a site or spending hours trying to learn code and building a website DIY-style, online website builders are the new go-to because they help users save time and money. With professional results that look like a developer invested several hours building, what user wouldn’t want to take advantage and try? ...

Gaming has come a long way. Over the past few decades it’s evolved from pixelated arcade games to gaming consoles and handheld devices to high-def online games. Gaming still has its roots in entertainment, but the industry also includes educational and gambling options as well. This evolution means that there are millions of users to target with hundreds of games competing for attention. The most successful games — from multiple player to educational brain games — have shown staying power because they’ve been able to keep up with user needs and adjusted not just the gaming experience but how they target users with ads. ...

Education is a big industry: From storied universities with massive endowments to learning apps with millions of users, it’s one of the most lucrative around the world, clocking in at an estimated global $1.9 trillion in 2017. That makes sense—everyone needs an education! With all of the competition in the education space, it’s no surprise that education apps and universities also spend big—on advertising. As of 2017, advertising spending for educational services had reached $1.91 billion in the U.S alone. This spending has been used to entice new students to join web-based programs, traditional universities, and app-based programs. ...

Download, start now, get started. You see calls to action (CTA) like these all the time, but do you ever stop to think about their impact on your ad campaigns? Oftentimes, CTAs are an afterthought hastily tacked onto the bottom of an ad. Leads know you want them to click the button so it doesn’t matter what it says, right? Well, not quite. CTAs are just as important as the ad copy and need just as much attention. CTAs are supposed to excite leads and get them to click and buy something — not just act as a placeholder. ...

Remember when the advertising strategy of choice used to be the “one size fits all” approach? There were only a handful of TV channels and newspapers to choose from so everyone saw the same ads regardless of their interests. Fortunately for advertisers — and customers — advertising has evolved to be able to show audiences exactly what they need. In fact, online advertising has emerged as the most pervasive form of advertising, especially because it allows for more refined targeting. Now audiences see ads they can relate to. ...