One of our most popular (and controversial) posts earlier this year revealed the display advertising strategies for the 2016 presidential candidates. Well, a lot has happened since then. The primaries are over, and only two contenders are left standing in the ring: Now it’s time to drill down into the current Display strategies for Clinton and Trump. First, if you go back in in time and read the original post, you’d see that Trump was not running any paid traffic whatsoever (h owever, advertisers have been piggybacking off his name for months). ...

(Note: this is a guest post from our good friends over at Bannersnack, an easy-to-use banner creation tool. Enjoy!) Running a successful advertising campaign on any search network can be challenging. But let’s face it, search advertising is much easier to understand, follow and optimize compared to display advertising. Don’t get me wrong, search campaigns can be a pain to deal with as well, but overall they are more accessible and offer a much clearer view of your progress and results. ...

Note: This is part 1 in a three-part series that covers which landing page styles are converting for direct response advertisers on the most popular Native networks. This post covers landing pages that currently work on Taboola. Part 2 (Revcontent) and part 3 (Outbrain) will be published in the upcoming weeks. Have you tested running traffic on Taboola? If you haven’t, then you’re really missing out. Some of the largest direct response advertisers spend upwards of $100k/month on Taboola alone. Taboola reaches over one billion unique visitors monthly, and they recently acquired ConvertMedia, a native video advertising company. ...

Is it possible to make money on display by giving away coupon codes? Coupon sites are one of those “sexy” internet business models because they only require a little overhead to set up. You don’t have to create a physical or digital product. In fact, there are no deliverables whatsoever. Plus, it’s pretty easy to build goodwill with your visitors because you’re not selling anything. In fact, you’re giving them deals on stuff they already want to buy. ...

We live in a very judgmental society, especially when it comes to proper grammar and spelling. Many people are quick to assume that someone is incompetent or lazy if they spot a grammar or spelling mistake. We hate these people. There is even a derogatory term for them: “Grammar Nazis” The fact of the matter is that poor writing and grammar is an epidemic. The vast majority of our population has atrocious grammar. Even highly intelligent people may use “your” when they should have used “you’re.” You see it all the time, and it doesn’t seem like things are getting any better. ...

HUGE RELEASE! You’ll now be able to see competitive data for pre-roll video advertisements within Adbeat. This is one of our biggest releases this year. We’re super excited to show it to you. Check out this short video to see how to get your hands on video data: We’re currently only showing data for pre-roll video ads on YouTube. However, we’ll be adding more publishers and ad types in the near future.. ...

More new networks added! All Adbeat Advanced and Enterprise subscribers will now have data for the newsmax native network. All plan levels with the exception of “Google Only” will have data for Millenial Media. Want Native Ad Data But Not an Adbeat Advanced or Enterprise Subscriber? Current Adbeat customers can upgrade by clicking this link to login and upgrade their account. You can switch immediately to the Adbeat Advanced plan on that screen, or you can send our sales team an email at sales@adbeat.com to schedule a demo for an Adbeat Enterprise plan. ...

Here’s our report for the biggest Display advertisers during Q2 2016. #1: Paypal.com Estimated Q2 Ad Spend: $12.4M Top 3 Traffic Sources: Conversant, Google, Advertising.com Top 3 Publishers: slate.com, go.com, thesaurus.com Top Ad: #2: Amazon.com Estimated Q2 Ad Spend: $9.2M Top 3 Traffic Sources: Direct Buy, Google, MediaMath Top 3 Publishers: imdb.com, dpreview.com, babycenter.com Top Ad: #3: LowerMyBills.com Estimated Q2 Ad Spend: $8.8M Top 3 Traffic Sources: Direct Buy, Advertising.com, Taboola Top 3 Publishers: wow.com, huffingtonpost.com, dailyfinance.com Top Ad: ...

Do you binge-watch Netflix? A recent Deloitte survey found that 70% of respondents reported binge-watching TV shows on Netflix and other streaming video services.That comes out to an average of five episodes in one sitting. The annual Netflix report claims that subscribers watch an average of 1 hour and 33 minutes of programming per day. Needless to say… we’re watching A LOT of Netflix. The fact is that fewer and fewer people watch “normal” television. Many of us prefer to consume media through streaming video services. ...

Charlo Barbosa is the Founder, President & COO of Native Ads. Barbosa has been doing business online since 1997. He’s founded a few different startups and was the CEO of AdManage, a PPC XML search platform. In 2014, Charlo founded Native Ads, a Native ad network and suite of tools for advertisers and publishers. Charlo graciously agreed to share some insider insights on what content and ad creatives are currently working on Native. Anyone looking to improve their Native campaigns (or get started off on the right foot) should pay attention to what Charlo has to say. ...