The Business of Display Reloaded: Niche Viral Sites
How long will it take until people are sick of reading articles about Kim Kardashian’s weight fluctuations? Or articles that list the “10 Signs You Know You’re a Millennial”? Or the once-loved-but-now-hated, “She Walked Her Dog. You’ll Be Shocked At What Happened Next”? A really long time, apparently. One of our most popular blog posts ever was The Business of Display Part 2: Viral Quiz Sites and Click Arbitrage. That post showed how advertisers were making money through ad arbitrage and viral quiz sites. That article was written almost two years ago when viral content seemed like a passing fad. ...