https://blog-static-b59.pages.dev/categories/the-ultimate-guide-to-banner-ads/ Recent content in The-Ultimate-Guide-to-Banner-Ads on Adbeat Hugo en-US Wed, 12 Sep 2018 22:22:29 +0000 https://blog-static-b59.pages.dev/what-is-display-advertising/ Wed, 12 Sep 2018 22:22:29 +0000 https://blog.adbeat.com/?p=4868 <p>When the internet was born, display ads were the very first form of digital advertising. Back then, they were called banner ads. But they died a slow natural death, mainly because they were super intrusive and irrelevant to web users. To provide some perspective, the CTRs of the first banner ads back in 1994 were <a href="http://adage.com/article/digitalnext/happy-birthday-digital-advertising/139964/">78%</a>. Now the average CTR in the U.S. is <a href="http://eroi.com/death-of-the-display-ad/">0.8%</a>, half of which are accidental clicks.</p> <p>However, with better technology, we are now seeing the renaissance of display ads. Companies are spending outrageous amounts of money on them:</p>