Targeting-Strategies

Now that summer is in full swing, many of us have one thing on our minds: travel. Interest in travel-related search topics like “hotel” spikes during the hottest months of the year… …prompting travel brands large and small to battle it out for our vacation bucks. But how do the travel industry’s biggest advertisers leverage display ads to differentiate themselves? Where are they spending their money? And what types of creatives and landing pages do they use? ...

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles: Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder. While there’s no shortage of options, not all are a natural choice for online store owners. But three solutions that definitely fit the bill are: ...

There are two classic ways to show your mom how much you love her on Mother’s Day. One is to write it in a blog post for a leading competitive intelligence platform ( I love you mom!). And the other is to say it with flowers. Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift. ...

Remember the days when listening to your favorite artist meant buying a record or CD? While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some kind of streaming service in 2023: ...

In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD). But it hasn’t always been this way. Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a mail order DVD service. ...

Competitive intelligence (CI) is the process of gathering, analyzing, and distributing data about companies, products, and customers in a specific marketplace to help managers in making more informed, strategic decisions. According to the 2018 State of Market Intelligence Report, companies monitor a diverse range of audiences, including customers, partners, direct competitors, indirect competitors, and prospects. In fact, 82% of them thoroughly track their own company as a necessary part of their CI efforts. With this attentive approach, they’re able to get a well-rounded perspective on the performance of their company in the greater marketplace.Since competitive monitoring is often time-consuming and a drain on internal resources, it comes as no surprise that many businesses rely on multiple products and services to accelerate the process. While 58% of them employ at least one competitive intelligence software tool, 34% choose to turn to research or consulting firm for more comprehensive results. Here’s the catch, though: A single solution will not always give you a complete picture, which explains why 39% of study respondents said that they prefer to use more than two tools to fulfill their CI-related objectives. Given that being disruptive is pretty much the only way you can succeed in this economy, learning more about your competitors is crucial to product development and marketing. Let’s take a quick look at how you can use CI to grow your business: How can CI be useful? ...

What would you do if you had to immediately run a display ad campaign? You know what your specific budget is; it’s also likely that you know which ad networks or publishers you intend on using to distribute your ads. Among other things, you’ll need to assign the task of banner ad creation to your web designer. To do this, you will have to choose the sizes of these banners. ...

Looking to scale your display campaigns or just see better results in general? There are three basic types of targeting strategies when it comes to scaling your campaigns and picking new publishers and placements: Contextual Demographic Psychographic All three should be part of your media planning strategy. Today’s post covers these targeting methods in detail. Plus, you’ll see examples of advertisers who know their stuff when it comes to using one or a combination of these methods to scale their campaigns. ...