Saas on Adbeat

How Shopify, Squarespace & Wix use display ads to fight for ecommerce supremacy

Wed, 03 Jul 2024 18:47:13 +0000

By 2027, global online sales are expected to surpass an eye-watering $8 trillion. So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles:

Of course, to start an ecommerce business, you first need a website. And if you don’t have the coding skills to create one from scratch, your best alternative is to use a website builder.

While there’s no shortage of options, not all are a natural choice for online store owners. But three solutions that definitely fit the bill are:

How Grammarly’s $210M display ad strategy helped it become a unicorn

Wed, 22 May 2024 17:12:30 +0000

Whether you write professionally, like to keep your masterpieces within the notes app, or just stick to writing work emails, you’ve probably heard of (and even used) Grammarly.

With a motto of “better writing, better results,” this writing assistant app was founded in 2009 to help people write better, plagiarism-free content. Since its inception, this company has spent a fortune on display ad campaigns, with an estimated ad spend of $210.8M in the last year alone.

The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Wed, 10 Apr 2024 16:00:00 +0000

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one.

Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of other platforms scrapping it out for the privilege of helping us file our taxes correctly.

Monday.com raises $150M more in equity funding: Here's an in-depth look into their $12M ad spend.

Wed, 31 Jul 2019 15:11:51 +0000

Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Based in Tel Aviv, Israel, the company raised a $1.5 million in a seed funding round to build a “next-generation” collaboration tool that allows you to create tasks, share files, plan workloads, and ultimately, visualize projects and processes that your team is collectively working on.Aside from word-of-mouth, Monday’com’s initial growth was a direct result of hyper-targeting their target audience across social channels like Facebook and Instagram. In order to maximize their success, the company leveraged Facebook’s lookalike feature to upload a pixel of their existing customer database, in an attempt to find more people with similar personas. “Unlike the traditional B2B approach, [where we] target conventional decision-makers like CEOs and senior managers, [Monday.com] did something different and created a direct response advertising funnel,” explains Rotem Shay, Adwords Team Leader responsible for performance marketing campaigns on Facebook and Instagram. “Our target decision-maker [was] basically anyone [with] a computer [who] works with a team. Some might say that we hacked B2B to become B2C, but I say that our marketing approach has always been H2H—human to human.”After bagging $25 million in a Series B (2017) led by Venture partners, the company decided to move beyond Facebook, and ramp up their Adwords by targeting specific industries and verticals. In fact, 70% of their users came from the non-tech sector, like, construction, wedding planners, breweries, and even churches, amongst others. Since Monday.com is available in several different languages, the campaigns were tailored to reach prospects outside of the English-speaking market.Around the same time, the company also changed their name to Monday.com from Dapulse, that was “a big part of a maturity phase” according to Mann. “For billions of people all around the world, Monday means work. All that is good, all that is hard, and all that is real about work,” he wrote on the company’s blog. They even released a fun, light-hearted video announcing the rebranding, where they poked fun at their “dead name” and went over the unusual, yet hilarious reactions they’ve received for the same since inception.

How To Sell Enterprise Software With Display Advertising

Fri, 02 Dec 2016 00:01:16 +0000

We’ll admit it: selling Enterprise software on display can be tricky.

It’s such a difficult task simply because common strategies that work in markets like weight loss, finance, and ecommerce will often not get you the results that you’re looking for.

A high-priced product on display can be tough to sell. However, there is a way to do it. Many large SaaS web apps are even amazing results with Display advertising.

Guest Post On Kissmetrics Blog: How B2B SaaS Companies Can Drive Sales With Display Advertising

Tue, 14 Jul 2015 21:55:12 +0000

Anyone who runs a SaaS business knows Display advertising can be a tough nut to crack.

However, it can and does work.

Adbeat founder Mike Colella will show you how.

We recently published a guest post on the Kissmetrics blog all about how SaaS advertisers can use Display advertising to drive more revenue and lower churn.

Check it out here:

How B2B SaaS Companies Can Drive Sales With Display Advertising

[VIDEO] Sales Funnel Breakdown: LifeLock

Fri, 15 May 2015 22:17:42 +0000

Interested in seeing how a $10M+/year B2C SaaS company drives leads and sales on Display?

Check out today’s Sales Funnel Breakdown on identity theft protection software LifeLock.

[Case Study] B2B SaaS Paid Advertising Strategies

Mon, 26 Jan 2015 19:22:13 +0000

We’ll be the first to admit it.

Display Advertising can be tricky for B2B SaaS companies.

Many factors which include a longer time to see a positive ROI (longer sales cycle), difficulty targeting business owners (not consumers) and the constant harping of “display doesn’t work” all contribute to B2B companies shying away from display.

However, with the right targeting, a good landing page and a long-term mindset, Display advertising can be a very effective channel for B2B SaaS companies.