https://blog-static-b59.pages.dev/categories/retargeting/ Recent content in Retargeting on Adbeat Hugo en-US Wed, 29 Oct 2014 14:31:49 +0000 https://blog-static-b59.pages.dev/the-stupid-simple-lead-gen-retargeting-sequence/ Wed, 29 Oct 2014 14:31:49 +0000 http://blog.adbeat.com/?p=799 <p>If you’re looking for a basic way to start retargeting more effectively (not just sending ads to anyone who hits your website), there’s a basic 2-4 week sequence (depending on the length of your buy cycle &ndash; see this blog post to figure out more.) Although you can get really complicated with remarketing, this is a pretty good strategy to start off with, and you’ll probably see decent results.</p> <h3 id="week-1-remind-them">Week 1: Remind Them</h3> <p>In this week you’re going to remind your customer of who you are, why they visited and what you can do for them. An effective strategy is to have a more “branding” style ad combined with your Unique Selling Proposition (USP). Remind your customer of who you are by having your colors + logo, as well as a headline or short description that tells them what you have to offer.</p>