The Stupid Simple Lead Gen Retargeting Sequence
If you’re looking for a basic way to start retargeting more effectively (not just sending ads to anyone who hits your website), there’s a basic 2-4 week sequence (depending on the length of your buy cycle – see this blog post to figure out more.) Although you can get really complicated with remarketing, this is a pretty good strategy to start off with, and you’ll probably see decent results. Week 1: Remind Them In this week you’re going to remind your customer of who you are, why they visited and what you can do for them. An effective strategy is to have a more “branding” style ad combined with your Unique Selling Proposition (USP). Remind your customer of who you are by having your colors + logo, as well as a headline or short description that tells them what you have to offer. ...