Quarterly-Spend-Reports on Adbeat

GEICO and Liberty Mutual Both Bet the Budget on YouTube. Only One Kept Betting.

Tue, 28 Jul 2026 21:52:46 +0000

Auto insurance is one of the most fought-over advertising categories in the US. It’s a roughly $350 billion-a-year industry in direct written premiums, and because coverage is legally required in nearly every state, the competition isn’t about creating demand — it’s about being the name a shopper remembers the moment they start comparing quotes. That dynamic has turned GEICO, Progressive, State Farm, Allstate, and Liberty Mutual into some of the most consistent advertisers in the country, year after year, regardless of economic conditions.

The Top 20 Advertisers of Q4 2016

Sat, 07 Jan 2017 04:59:29 +0000

2016 is officially over - happy 2017!

Let’s take a peek at who spent the most in Q4 2016.

#1: jet.com

Estimated Q4 Ad Spend: $54.7M
Top 3 Traffic Sources: Google, Direct Buy, Casale
Top 3 Publishers: shareably.net, tumblr.com, wikihow.com

Top Ad:

#2: sling.com

Estimated Q4 Ad Spend: $36.9M
Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
Top 3 Publishers: pcworld.com, techhive.com, macworld.com

Top Ad:

#3: amazon.com

Estimated Q4 Ad Spend: $36M
Top 3 Traffic Sources: Direct Buy, Google, Conversant
Top 3 Publishers: imdb.com, wikia.com, dpreview.com

Top Ad:

The Top 20 Display Advertisers of Q3 2016

Sat, 01 Oct 2016 00:01:01 +0000

Here’s our report for the biggest Display advertisers during Q3 2016.

(Note: The estimated ad spend data below is only for desktop only. Adbeat subscribers can login to see mobile and pre-roll ad spend data for all advertisers.)

#1: expedia.com

Estimated Q3 Ad Spend: $14.8M
Top 3 Traffic Sources: Google, Direct Buy, Rubicon
Top 3 Publishers: dailymotion.com, yahoo.com, businessinsider.com

Top Ad:

#2: outrigger.com

Estimated Q3 Ad Spend: $9.3M
Top 3 Traffic Sources: TheTradeDesk, Casale, TribalFusion
Top 3 Publishers: yahoo.com, weather.com, about.com

Top Ad:

The Top 20 Display Advertisers of Q2 2016

Fri, 01 Jul 2016 16:48:05 +0000

Here’s our report for the biggest Display advertisers during Q2 2016.

#1: Paypal.com

Estimated Q2 Ad Spend: $12.4M
Top 3 Traffic Sources: Conversant, Google, Advertising.com
Top 3 Publishers: slate.com, go.com, thesaurus.com

Top Ad:

#2: Amazon.com

Estimated Q2 Ad Spend: $9.2M
Top 3 Traffic Sources: Direct Buy, Google, MediaMath
Top 3 Publishers: imdb.com, dpreview.com, babycenter.com

Top Ad:

#3: LowerMyBills.com

Estimated Q2 Ad Spend: $8.8M
Top 3 Traffic Sources: Direct Buy, Advertising.com, Taboola
Top 3 Publishers: wow.com, huffingtonpost.com, dailyfinance.com

Top Ad:

The Top 20 Biggest Display Advertisers of Q4 2015

Thu, 07 Jan 2016 15:00:05 +0000

Here’s our report for the biggest Display advertisers in Q4 2015. You’ll notice there are more viral sites in this list than in previous reports.

#1: Weebly

Background: Weebly.com is a web-hosting service that offers a drag-and-drop website builder.

Estimated Q4 Ad Spend: $15.8M
Top 3 Traffic Sources: Google, Direct Buy, TribalFusion
Top 3 Publishers: littlethings.com, practicallyviral.com, buzzlie.com

Top Ad:

#2: Western Union

Background: Western Union is a money transfer service.

The 20 Biggest Display Advertisers of Q2 2015

Fri, 10 Jul 2015 12:00:42 +0000

Here’s our report for the biggest Display advertisers in Q2 2015. (see Q1 here)

#1: Zulily.com

Background:Zulily is a daily deals clothing site targeted mainly at women. Zulily hit $1.2B in sales in 2014 and shows no signs of slowing down.

Estimated Q2 Ad Spend: $15.8M
Top 3 Traffic Sources: Google, Taboola, Casale
Top 3 Publishers: playbuzz.com, blogspot.com, simplyrecipes.com

Top Ad:

The 20 Biggest Display Advertisers of Q1 2015

Sat, 04 Apr 2015 01:32:31 +0000

Q1 of 2015 is officially over!

This post outlines the 20 highest spending advertisers on Display.

There’s an interesting mix of business models inside the top 20. Some of these are going to come as no surprise – massive wireless companies, car manufacturers, TV/internet providers – but there are a few advertisers on here your probably have never heard of.

Without further ado…

#1: Verizon.com

Background: Anyone who lives in the USA probably knows who Verizon is. They have ~34% of the market share for all wireless companies in the United States. They’re subsequently also the largest media buyer in the United States. Verizon uses the Verizon.com domain to advertise their “FiOs” internet/TV/phone package.