Programmatic-Advertising on Adbeat

GEICO and Liberty Mutual Both Bet the Budget on YouTube. Only One Kept Betting.

Tue, 28 Jul 2026 21:52:46 +0000

Auto insurance is one of the most fought-over advertising categories in the US. It’s a roughly $350 billion-a-year industry in direct written premiums, and because coverage is legally required in nearly every state, the competition isn’t about creating demand — it’s about being the name a shopper remembers the moment they start comparing quotes. That dynamic has turned GEICO, Progressive, State Farm, Allstate, and Liberty Mutual into some of the most consistent advertisers in the country, year after year, regardless of economic conditions.

Analyzing American Express’s $167M Display Ad Strategy

Mon, 25 Nov 2024 18:21:24 +0000

When I think of credit cards, I immediately think of American Express (AmEx)–particularly their platinum cards. Chances are that a lot of you do, too. That’s how popular this brand is in the payment cards industry.

With a vision of providing the world’s best customer experience every day, AmEx has been issuing cards since the mid 1900s. People tout their customer service and rewards programs. But a big part of the reason this brand grew to have more than 141 million users? Their $167M display ad strategy! Let’s analyze their best display ads.

How Grammarly’s $210M display ad strategy helped it become a unicorn

Wed, 22 May 2024 17:12:30 +0000

Whether you write professionally, like to keep your masterpieces within the notes app, or just stick to writing work emails, you’ve probably heard of (and even used) Grammarly.

With a motto of “better writing, better results,” this writing assistant app was founded in 2009 to help people write better, plagiarism-free content. Since its inception, this company has spent a fortune on display ad campaigns, with an estimated ad spend of $210.8M in the last year alone.

How flower delivery brands use display ads to boost Mother’s Day sales

Thu, 09 May 2024 18:51:32 +0000

There are two classic ways to show your mom how much you love her on Mother’s Day.

One is to write it in a blog post for a leading competitive intelligence platform ( I love you mom!). And the other is to say it with flowers.

Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift.

More than music: How Spotify, Apple & Amazon promote their streaming platforms with display ads

Wed, 24 Apr 2024 20:23:44 +0000

Remember the days when listening to your favorite artist meant buying a record or CD?

While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon.

Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some kind of streaming service in 2023:

The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Wed, 10 Apr 2024 16:00:00 +0000

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one.

Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of other platforms scrapping it out for the privilege of helping us file our taxes correctly.

Netflix vs Amazon: The display ad battle for our streaming bucks

Thu, 28 Mar 2024 19:40:47 +0000

In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD).

But it hasn’t always been this way.

Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a mail order DVD service.

Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Wed, 06 Mar 2024 23:06:00 +0000

Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers.

But, from a B2C perspective, the company is best known for appliances and other electronics products. It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 percent as of Q4 2023…

…and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops.

2023’s top-spending display advertisers: Who they are & what they did

Fri, 26 Jan 2024 17:43:39 +0000

Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 billion — accounting for approximately $3 in every $5 spent on ads worldwide.

But who’s spending all that money, and how are they spending it?

To answer those questions, we analyzed exclusive Adbeat data to identify the 10 biggest display advertisers in the US in 2023, representing a combined $4.6 billion+ of spending on video, direct, programmatic, and native ads throughout the year.

There's new money in town: How PayPal is using their $20.4M ad spend to attract and convert more customers.

Fri, 26 Jul 2019 10:59:42 +0000

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. After PayPal’s IPO was listed at $13 per share that eventually generated more than $61 million, the company was acquired by eBay for $1.5 billion in 2002. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% increase from 2016) and their market valuation was projected to be US$98.2 billion. They were ranked 222nd on the 2018 Fortune 500 of the biggest corporations in the United States. As of 2019, PayPal is operational in more than 200 countries and have 277 million active, registered users. The company allows customers to send, receive, and retain funds in 25 different currencies.On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. Jeff Goldblum’s ‘OneWayToPay’ campaign: In 2012, PayPal decided to move on from being known as “just a mobile payment provider” and get people talking about the other advantages their service offers, like, online shopping and in-store transactions.Paypal’s first-ever nation-wide ‘OneWayToPay’ campaign included four videos featuring Jeff Goldblum who praises the ubiquity and convenience of the platform—from being accepted pretty much anywhere to not requesting for your personal information over and over. “It’s so easy and quick. You do it, you PayPal it, and you’re done,” he says in one of the videos, “You want to move on with your life. You want to have lunch. You want to go take a tango lesson." “There’s a lot of consumer awareness of the PayPal brand, but the understanding of all the different ways you can pay with PayPal is something we wanted to focus on,” Anuj Nayar, PayPal’s (former) Senior Director of Global Communications explained on their website,” PayPal is expanding our core product to solve problems for consumers, merchants, developers, and advertisers — not just trying to re-create a wallet that we already invented 14 years ago.“

While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. The videos were also seen on the several web properties owned by eBay (acquired by PayPal in October 2002). 2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres In order to bring attention to the speed and security that make PayPal stand out from the crowd, the company partnered with The Many — a California-based agency that’s worked for Hot Wheels, TripAdvisor, and GoFundMe in the past—to create a thoroughly integrated campaign for digital, social and TV.By collaborating with popular TV show hosts, Ellen and Conan, alongside Collegehumor’s YouTube channels PayPal inserted themselves into conversations about the importance of credit card fraud and identity theft. They lay the basic foundation to launch a large-scale digital campaign that focussed solely on PayPal’s online security.

Overall, the entire campaign resulted in an increased total payment volume—27 percent from the previous year.During the same year, Apple also unveiled their digital wallet and mobile payment service—Apple Pay, establishing themselves as direct competitors of PayPal. Soon after, when the technology conglomerate was under fire following the iCloud Hacking scandal, PayPal issued a full-page takeover in The New York Times taking a shot at Apple and introducing their new One Touch App functionality.

What is a Supply-Side Platform and How to Choose One

Thu, 18 Oct 2018 00:13:35 +0000

A supply-side platform (SSP) is a software technology that allows publishers to sell ad space via an intermediary platform called ad exchange. It is a publisher’s equivalent to a demand-side platform (DSP). It is a basic building block of programmatic advertising along with DSPs and ad exchanges.

What is Programmatic Advertising?

Programmatic advertising is the most popular way to buy and sell ads these days. It uses machine learning and automation to make transactions smooth and fast. There are primarily two types of programmatic advertising.:

What is a Demand-Side Platform and How to Choose One

Wed, 10 Oct 2018 21:57:29 +0000

A demand-side platform (DSP) is a software technology that allows advertisers to buy ad space from publishers via an intermediary platform called ad exchange. It can be used to buy search ads, display ads, TV ads, and much more.

It is a basic building block of programmatic advertising.

What is Programmatic Advertising?

Programmatic advertising is an automated process of buying and selling ads with the help of data and software. There are two primary types of programmatic advertising:

Programmatic Ads vs. Direct Buying: Which to choose?

Wed, 03 Oct 2018 21:43:31 +0000

Programmatic buying and direct buying are different methods used to buy display-advertisement inventory. When display advertisement became a thing in the 1990s, advertisers bought ad space in bulk by striking deals with publishing websites. This expensive method is called direct buying.

Things have changed. These days, advertisers can use software to purchase ad space with the help of data as opposed to traditional manual methods like human negotiation, manual insertion orders, etc. This method is called programmatic advertising and can be broadly categorized into two types:

Programmatic advertising vs Google Display Network: Which one should you choose?

Wed, 26 Sep 2018 21:30:54 +0000

In the advertising world, there is much confusion about the difference between programmatic advertising and the Google Display Network (GDN). After display advertising became a thing, it was ad networks like GDN that helped advertisers to connect with many publications. But for almost a decade, programmatic advertising has grown to become the number one way to buy display ad space.

Now, programmatic advertising accounts for 82.5% of total digital as spend.

What is Programmatic Advertising: The Beginner's Guide

Wed, 19 Sep 2018 21:17:44 +0000

Programmatic advertising has become the center of attraction in the advertising world. As you can see, it is growing an additional ten billion dollars every year:

It accounts for 82.5% of total digital display ad spending right now and this number will only increase. So how did it all start?

When digital advertising first came up in the early 1990s, everything was manual. It worked just like traditional media. Advertisers had to reach out to each publisher and negotiate. It meant so many emails back and forth before a deal was closed. Moreover, ad impressions were bought in bulk, which meant a lot of initial spend before testing the waters.