Programmatic-Advertising

Auto insurance is one of the most fought-over advertising categories in the US. It’s a roughly $350 billion-a-year industry in direct written premiums, and because coverage is legally required in nearly every state, the competition isn’t about creating demand — it’s about being the name a shopper remembers the moment they start comparing quotes. That dynamic has turned GEICO, Progressive, State Farm, Allstate, and Liberty Mutual into some of the most consistent advertisers in the country, year after year, regardless of economic conditions. ...

When I think of credit cards, I immediately think of American Express (AmEx)–particularly their platinum cards. Chances are that a lot of you do, too. That’s how popular this brand is in the payment cards industry. With a vision of providing the world’s best customer experience every day, AmEx has been issuing cards since the mid 1900s. People tout their customer service and rewards programs. But a big part of the reason this brand grew to have more than 141 million users? Their $167M display ad strategy! Let’s analyze their best display ads. ...

Whether you write professionally, like to keep your masterpieces within the notes app, or just stick to writing work emails, you’ve probably heard of (and even used) Grammarly. With a motto of “better writing, better results,” this writing assistant app was founded in 2009 to help people write better, plagiarism-free content. Since its inception, this company has spent a fortune on display ad campaigns, with an estimated ad spend of $210.8M in the last year alone. ...

There are two classic ways to show your mom how much you love her on Mother’s Day. One is to write it in a blog post for a leading competitive intelligence platform ( I love you mom!). And the other is to say it with flowers. Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift. ...

Remember the days when listening to your favorite artist meant buying a record or CD? While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some kind of streaming service in 2023: ...

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of other platforms scrapping it out for the privilege of helping us file our taxes correctly. ...

In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD). But it hasn’t always been this way. Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a mail order DVD service. ...

Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers. But, from a B2C perspective, the company is best known for appliances and other electronics products. It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 percent as of Q4 2023… …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. ...

Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 billion — accounting for approximately $3 in every $5 spent on ads worldwide. But who’s spending all that money, and how are they spending it? To answer those questions, we analyzed exclusive Adbeat data to identify the 10 biggest display advertisers in the US in 2023, representing a combined $4.6 billion+ of spending on video, direct, programmatic, and native ads throughout the year. ...

Launched in 1998 as Continuity by Ken Howery, Luke Nosek, Max Levchin, Peter Thiel and Elon Musk, Paypal is an online payments system that works as an electronic alternative to conventional transaction methods like money orders and checks. Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. After PayPal’s IPO was listed at $13 per share that eventually generated more than $61 million, the company was acquired by eBay for $1.5 billion in 2002. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% increase from 2016) and their market valuation was projected to be US$98.2 billion. They were ranked 222nd on the 2018 Fortune 500 of the biggest corporations in the United States. As of 2019, PayPal is operational in more than 200 countries and have 277 million active, registered users. The company allows customers to send, receive, and retain funds in 25 different currencies.On the marketing front, the company has invested in TV commercials, social media channels, and outdoor advertising since their inception. Jeff Goldblum’s ‘OneWayToPay’ campaign: In 2012, PayPal decided to move on from being known as “just a mobile payment provider” and get people talking about the other advantages their service offers, like, online shopping and in-store transactions.Paypal’s first-ever nation-wide ‘OneWayToPay’ campaign included four videos featuring Jeff Goldblum who praises the ubiquity and convenience of the platform—from being accepted pretty much anywhere to not requesting for your personal information over and over. “It’s so easy and quick. You do it, you PayPal it, and you’re done,” he says in one of the videos, “You want to move on with your life. You want to have lunch. You want to go take a tango lesson." “There’s a lot of consumer awareness of the PayPal brand, but the understanding of all the different ways you can pay with PayPal is something we wanted to focus on,” Anuj Nayar, PayPal’s (former) Senior Director of Global Communications explained on their website,” PayPal is expanding our core product to solve problems for consumers, merchants, developers, and advertisers — not just trying to re-create a wallet that we already invented 14 years ago.“ While the company did not air these commercials on TV, they purchased ad spots on Hulu, AOL, and Yahoo to deliver their marketing message to potential users. The videos were also seen on the several web properties owned by eBay (acquired by PayPal in October 2002). 2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres In order to bring attention to the speed and security that make PayPal stand out from the crowd, the company partnered with The Many — a California-based agency that’s worked for Hot Wheels, TripAdvisor, and GoFundMe in the past—to create a thoroughly integrated campaign for digital, social and TV.By collaborating with popular TV show hosts, Ellen and Conan, alongside Collegehumor’s YouTube channels PayPal inserted themselves into conversations about the importance of credit card fraud and identity theft. They lay the basic foundation to launch a large-scale digital campaign that focussed solely on PayPal’s online security. Overall, the entire campaign resulted in an increased total payment volume—27 percent from the previous year.During the same year, Apple also unveiled their digital wallet and mobile payment service—Apple Pay, establishing themselves as direct competitors of PayPal. Soon after, when the technology conglomerate was under fire following the iCloud Hacking scandal, PayPal issued a full-page takeover in The New York Times taking a shot at Apple and introducing their new One Touch App functionality. ...