The Seven Deadly Sins of Native Content
According to Statista.com, Native advertising spend is expected to reach nearly nine billion U.S. dollars by 2018. Who’s spending all this money? You might be surprised when you find out. It’s not the big brands. It’s not the direct response advertisers. Although both continue to direct more ad spend toward native.) Some of the top spenders on networks like Outbrain and Taboola are ad arbitrage sites. These are the viral content, celebrity gossip, and sports news sites that make money off of advertising – specifically, using Native Ads to bring in cheap traffic in the hopes that those people will click on ads that offer a higher payout. ...