The Seven Deadly Sins of Native Content

According to Statista.com, Native advertising spend is expected to reach nearly nine billion U.S. dollars by 2018. Who’s spending all this money? You might be surprised when you find out. It’s not the big brands. It’s not the direct response advertisers. Although both continue to direct more ad spend toward native.) Some of the top spenders on networks like Outbrain and Taboola are ad arbitrage sites. These are the viral content, celebrity gossip, and sports news sites that make money off of advertising – specifically, using Native Ads to bring in cheap traffic in the hopes that those people will click on ads that offer a higher payout. ...

September 18, 2015 · 9 min · Brad

How To Write a Native Ad Landing Page (3 Case Studies)

We’ve written in the past about Native Ad Networks (also known as “ Content Discovery Networks“) and how large advertisers are allocating portions of their ad spend to networks like Taboola and Outbrain. We’ve also written about how they’ve been switching over to pre sell pages from traditional sales letter, VSL and opt-in pages. ...

June 19, 2015 · 10 min · Brad

76 Traffic Sources That Aren't Google Adwords

People ask us what other traffic sources are out there besides Google Adwords. Below you’ll find a list of 76 of them. The list spans various network types, from Native Ad Networks (like Taboola and Outbrain) to mobile networks (MoPub). It also includes a few niche networks that target the wealthy, prospects interested in fashion, female bloggers, etc. This list is perfect for anyone in any niche who wants to scale their campaigns beyond Google. ...

May 28, 2015 · 2 min · Brad