How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Wed, 01 Jan 2020 08:37:29 +0000

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stay up with new developments in the industry. Currently, more than 51% of smartphone users admit that they have discovered a new company or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. According to a recent study, mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands? Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop.

[CASE STUDY] How To Buy Display Traffic on Mobile: 3 Advertisers, 3 Strategies

Fri, 17 Apr 2015 14:10:05 +0000

Tired of hearing how important mobile is?

“You’ve got to have a mobile strategy!” “You’re missing out if you’re not “on” mobile!” “Mobile advertising spend increased by 123% in 2014 and is rapidly rising!”

Mobile is becoming more and more important, especially with paid traffic. You might be missing out on some amazing traffic if you haven’t expanded your advertising campaigns out to mobile devices.

Now, perhaps you already have a mobile strategy. However, you might not be taking advantage of the true power of Display on mobile. Having a mobile strategy and a mobile strategy that’s already proven to work are two very different things.

Mobile-Advertising on Adbeat

How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

[CASE STUDY] How To Buy Display Traffic on Mobile: 3 Advertisers, 3 Strategies