Landing-Pages

[one_half]If there is one book you’re probably sick and tired hearing about… it’s probably Robert Cialdini’s “Influence”. This book has become a sort of bible for marketers and everyone under the sun recommends that you read it. The reason being it’s very good at explaining the psychological principles of why people do things in a way that’s easy for the layman to understand. The cool thing about these principles is you can also apply them to your paid advertising strategy, specifically your landing pages. ...

The success of your paid advertising campaigns has less to do with the ad itself and more to with what happens after the click. You can have the most persuasive ad copy, that perfect “eyeball-grabbing” image and buy the highest quality traffic… yet if your landing page is poorly designed for paid traffic, you’re going to have a really hard time achieving a positive ROI. We’ve found 12 different styles of landing pages that are working very well for advertisers who drive millions of dollars worth of display traffic to their site every year. ...