Landing-Pages

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. Per Adobe Analytics, Cyber Monday remains the biggest online shopping day of all time, with total sales climbing 7.8 percent to $38 billion last year — including peak sales of $15.7 million per minute between 10:00 – 11:00 pm Eastern. With so much on the line, it makes sense to start planning your BFCM display ad strategy as early as possible. ...

Now that summer is in full swing, many of us have one thing on our minds: travel. Interest in travel-related search topics like “hotel” spikes during the hottest months of the year… …prompting travel brands large and small to battle it out for our vacation bucks. But how do the travel industry’s biggest advertisers leverage display ads to differentiate themselves? Where are they spending their money? And what types of creatives and landing pages do they use? ...

About one in 13 adults in the US now identifies as lesbian, gay, bisexual, transgender, queer, or some other sexual orientation besides heterosexual. Which makes Pride month a massive deal for pretty much every brand. And it’s even more essential for those with younger-skewing audiences, given that almost one in 10 millennials and more than one-fifth of Gen Z adults identify as LGBTQ+. Unsurprisingly, this means Pride has become a battleground for brands looking to target LGBTQ+ consumers — and display ads are one of the most hotly contested warzones. ...

There are two classic ways to show your mom how much you love her on Mother’s Day. One is to write it in a blog post for a leading competitive intelligence platform ( I love you mom!). And the other is to say it with flowers. Most Americans choose option #2. Per the National Retail Federation, 74 percent of consumers sent their mom flowers for Mother’s Day 2023, making them the nation’s go-to Mother’s Day gift. ...

Remember the days when listening to your favorite artist meant buying a record or CD? While vinyl album sales are on a strong upward trajectory, it’s fair to say we’re living in the digital music age. Streaming overtook physical sales and downloads for the first time in 2018, and it’s hard to see that trend reversing any time soon. Which is music to the ears of the streaming industry, with 91 percent of US internet users listening via some kind of streaming service in 2023: ...

Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience, 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software, with 23 percent using a free tool and 16 percent choosing a paid platform. Intuit TurboTax is comfortably the most popular tax tool, but there are a bunch of other platforms scrapping it out for the privilege of helping us file our taxes correctly. ...

In a world where 95 percent of Americans pay for more than one streaming service, it’s hard to remember a time when we weren’t all hooked on video-on-demand (VoD). But it hasn’t always been this way. Netflix may not have been the world’s first streaming company, but it was certainly the platform that brought the business model to the mass market. Yet for the first decade of its existence, the company didn’t even do streaming — it was a mail order DVD service. ...

Launched in 2004 by independent filmmakers—Jake Lodwick and Zack Klein—who wanted to share their professional/personal work online, Vimeo is an ad-free, video-distribution platform that caters primarily to a like-minded creative community. By Dec’13, Vimeo was representing 0.11% of the total Internet bandwidth with more than 22 million registered users, and 100 million unique visitors per month. Notable comedians like Kristen Schaal, “Weird Al” Yankovic and Reggie Watts have been actively using Vimeo to promote their content, alongside musicians like Kanye West, Nine Inch Nails, and Britney Spears. What’s more? Even Barack Obama, the former president of the USA, broadcasts his HD transmissions on the platform. According to Harris Beber, Vimeo’s CMO, the company clocked in a handsome revenue of $160 million in 2018, with a year-on-year growth of 54 percent. By comparison, YouTube, the Google-owned, video-sharing giant, continues to remain silent on their revenue numbers, however, analysts have projected that the platform generated $15 billion in sales the same year. Unlike Vimeo, YouTube doesn’t offer a subscription model to their customers, and instead, allows them to showcase their content on their platform at no charge—which is one of the biggest reasons why it has experienced consistent, monumental growth in the last few years.Regardless, Vimeo is currently home to 90 million creators (and 240 million monthly active users) who use the platform for selling their products/services, discovering potential sponsors, and receiving donations from their viewers via Patreon. The company also acquired VHX, Livestream, and Magisto in recent years to take their subscription-driven, high-definition, video creation platform to the next level. Considering that video content will command 80% of all web traffic in 2019, Vimeo, despite being a smaller, more niche platform, caters to the unique needs of creators (including brands). Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. 2015: The “Interrupted” campaign: In order to highlight their ad-free experience, Vimeo launched a video ad campaign featuring two partners using sign language to communicate with subtitles transcribing their exchange. A few seconds in, a bunch of pop-ups begin infiltrating the screen and make it difficult for the viewers to follow the subtitles. You cannot skip, or “x” out of these ads because they’re part of Vimeo’s whole promo to illustrate that intrusive ads are just pesky distractions that ruin the overall user experience. ...

Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Based in Tel Aviv, Israel, the company raised a $1.5 million in a seed funding round to build a “next-generation” collaboration tool that allows you to create tasks, share files, plan workloads, and ultimately, visualize projects and processes that your team is collectively working on.Aside from word-of-mouth, Monday’com’s initial growth was a direct result of hyper-targeting their target audience across social channels like Facebook and Instagram. In order to maximize their success, the company leveraged Facebook’s lookalike feature to upload a pixel of their existing customer database, in an attempt to find more people with similar personas. “Unlike the traditional B2B approach, [where we] target conventional decision-makers like CEOs and senior managers, [Monday.com] did something different and created a direct response advertising funnel,” explains Rotem Shay, Adwords Team Leader responsible for performance marketing campaigns on Facebook and Instagram. “Our target decision-maker [was] basically anyone [with] a computer [who] works with a team. Some might say that we hacked B2B to become B2C, but I say that our marketing approach has always been H2H—human to human.”After bagging $25 million in a Series B (2017) led by Venture partners, the company decided to move beyond Facebook, and ramp up their Adwords by targeting specific industries and verticals. In fact, 70% of their users came from the non-tech sector, like, construction, wedding planners, breweries, and even churches, amongst others. Since Monday.com is available in several different languages, the campaigns were tailored to reach prospects outside of the English-speaking market.Around the same time, the company also changed their name to Monday.com from Dapulse, that was “a big part of a maturity phase” according to Mann. “For billions of people all around the world, Monday means work. All that is good, all that is hard, and all that is real about work,” he wrote on the company’s blog. They even released a fun, light-hearted video announcing the rebranding, where they poked fun at their “dead name” and went over the unusual, yet hilarious reactions they’ve received for the same since inception. ...

What approach do you take when creating a landing page? Do you throw something together and hope for the best? Do you consider every last element, realizing that even the smallest details can have a big impact on conversions? Let’s start here: there is no right or wrong way to create a landing page. What works for you may not work for the next company. And what works for them could lead you to plenty of lost time and money. ...