Health on Adbeat

What We Can Learn From How the Top Weight Loss Advertisers Manage Their Campaigns

Wed, 20 Jun 2018 20:52:19 +0000

The bigger your advertising budget, the better. More money means more flexibility to choose where you advertise and how you target your audience. You don’t have to pick and choose advertising channels based on cost—you can pick them based on what’s most relevant to your target audience.

But having a big budget isn’t without its drawbacks. Whether your budget is big or small, you have to figure out the best way to spend it. A bigger budget means you have far more options to choose from, and you have to do more cost-benefit analysis before getting started.

Can You Go Wrong with Health Insurance Banners? (These 2 Cases Prove You Can!)

Tue, 16 Jan 2018 06:49:26 +0000

A couple of weeks ago, while spending a weekend at my country house, I fell ill. My head was aching terribly and my throat was sore.

As luck would have it, there wasn’t a single bottle of aspirin in the house.

My only option was to start browsing health-related websites looking for home remedies I might be able to use.

While on these sites I started noticing a lot of health insurance banners. The odd thing was, some of them didn’t look like insurance banners at all.

How WebMD (and Others) Use Display Ads to Make $10m+ in Ad Revenue

Tue, 01 Mar 2016 02:39:38 +0000

“On the internet, every headache becomes a brain tumor in four clicks or less.” - Ron Gutman

According to the Pew Research Center, 72% of people looked online for health information within the past year.

Bad for doctors (because the internet diagnosis is almost always some form of cancer).

Good for the sites who provide this information and make millions in ad revenue every year.

Health publishers like WedMD, Lifescript and Healthline are booming. These sites bring in millions of ad revenue and sponsor money every month. Health publishers tend to have amazing SEO, and many have begun to advertise on Native networks like Taboola and Outbrain.

[VIDEO] Sales Funnel Breakdown: Weight Loss Advertisers

Thu, 07 May 2015 13:53:00 +0000

A bunch of people have wrote in asking for a breakdown of the sales funnels for advertisers in what is probably THE MOST competitive niche out there…

Weight loss.

Ask and ye shall receive.

We’ve recorded a quick 9 minute video that breaks down the advertising strategies for 3 different advertisers.

One advertiser is a nutracetical targeted at an older generation… another is a community targeted at women in the 30-50 age range… and the last is another nutraceutical company that uses fear of the “american parasite” to convince prospects to buy.