Food-and-Drink

Red Bull doesn’t advertise the way most beverage companies do. It doesn’t run coupon campaigns, loyalty offers, or grocery circulars. It runs video at a scale that would make a Hollywood studio envious — and it uses display advertising not to push promotions, but to pull audiences into an ongoing stream of events, seasonal product launches, and branded entertainment. Over the past year, Adbeat tracked Red Bull generating an estimated 4.2 billion impressions across display and video channels — data spanning the US and the approximately 35 countries in Adbeat’s coverage network. That number is up 19% compared to the prior 12-month period. But the real story isn’t the volume. It’s the architecture behind it: a video-first strategy, a disciplined product launch calendar, and a landing page approach that turns ad clicks into content experiences rather than purchase pages. ...

The pop of the bottle opening. The gentle glug-glug-fizz as you decant the golden liquid. The foamy head; the condensation on the glass. You just can’t beat a frosty beer on a hot summer’s day. Beer-related searches on Google spike during the hottest months of the year… …and with International Beer Day still in our recent memory ( who knew?), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: ...

In 2012, Matt Salzberg, Ilia Papas, and Matt Wadiak founded Blue Apron, a cost-effective way for people to easily prepare meals without needing to scour the aisles of their supermarket looking for every single ingredient in a complex recipe. They began beta testing the product by sending their pre-assembled meal kits to friends. That was then. This is now: Blue Apron ships an estimated 8 million meal kits a month. ...