Customer-Psychology

As an advertiser, it’s never been harder for you to capture and retain your audience’s attention. Research from the University of California, Irvine and Microsoft reveals that back in 2004, people spent an average of 2.5 minutes looking at any given screen before heading elsewhere. Today, this figure has dropped to just 47 seconds. All of which means that if you’re going to engage potential customers and compel them to take action, you’d better grab their attention fast. ...

Walk outside your home, and you’re bound to see ads everywhere. On billboards, posters, buses, and even subway platforms. You’ve probably bought something after seeing these ads (as have millions of other people). The reason? These ads are effective. They tug at your heartstrings, make you miss something you never had, or convince you that your life will be better once you sign up for that gym membership. But how do brands know these ads will work? By testing them on various groups of people! In other words: ad testing. ...

Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first? As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online. ...

Lazy. Entitled. Zero work ethic. Addicted to their phones. These are some of the most common phrases used to describe millennials. But what nobody tells you is that they are a generation that values work-life balance and is more socially aware, tech-savvy, and influential compared to the baby boomers. In fact their net of influence is so wide that they have reshaped the very landscape of digital advertising. Having surpassed the baby boomers, millennials are also currently the largest generation by size in America with massive purchasing power. So, if you aren’t marketing to them? You’re majorly missing out on ROI, because they’re currently the best group to focus your advertising effects on. ...

“Oh, no!” That’s probably every contractor’s reaction on realizing they’ve exceeded the client’s budget. For an agency, mistakes like this can cost big money or spell the loss of an important client. For an advertising specialist who overspends the budget, it can even result in losing a job. But don’t despair. We’ve got you covered. In this article, we’ll explain what to do and how to make sure it never happens again. ...

“The report of my death was an exaggeration” Mark Twain In 2016, the amount of money spent on display advertising in the US surpassed what was spent on Search for the first time ever. In 2017, spending on display in the US will hit $40.86 billion. But even with positive news like that, there are still a few problems display still hasn’t solved. In this article, we’re going to discuss what I see as the three biggest problems that display is facing: banner blindness, ad-blocking extensions, and fraud. ...

If you’re on the agency side, this scenario has probably happened to you: a client suddenly stops answering your emails or they have abruptly broken off relations with your agency - sometimes without even giving a reason why. If you’re a client, you rely on an ad agency to deliver professional service that gets results, but chances are you’ve had a bad experience with at least one agency before. In this post, we’ve listed the most important things that agency clients hate. See if you agree with us or if we’re missing something that should be added to our list! ...

There’s one HUGE mistake many marketers make when creating the ad copy and landing pages they’re sending traffic to. The problem is they present the same message to everyone. They use the same copy that works on their email list – people who are familiar with them and their product – as they use on their cold traffic landing pages and display ads – people who are NOT familiar with their company or product. ...

[one_half]If there is one book you’re probably sick and tired hearing about… it’s probably Robert Cialdini’s “Influence”. This book has become a sort of bible for marketers and everyone under the sun recommends that you read it. The reason being it’s very good at explaining the psychological principles of why people do things in a way that’s easy for the layman to understand. The cool thing about these principles is you can also apply them to your paid advertising strategy, specifically your landing pages. ...