The Business of Display Part 5: Affiliate Review Sites
Back in 2008 when the internet was continuing to find its footing, you didn’t have to look far before you were face-to-face with ad networks full of affiliate advertising. These sites sent massive amounts of display traffic to shady landing pages or directly to the affiliate link itself. But fortunately, those days are behind us. Networks with high-quality traffic — like the Google Display Network — have become very volatile for affiliates. Not only have they banned things like direct linking, but they’ve made it more difficult for even legitimate affiliates to attract traffic. ...