Advertising-Basics

Have you come to find that online advertising is one of the best ways to drive targeted traffic to your website? Are you concerned about keeping the pace with your competition? Are you seeking ways to one-up your competitors on the way to the top? It doesn’t matter what type of advertising and marketing strategy you’re using, there’s no way to avoid your competition. According to Recode, online advertisers are now outspending television advertisers by tens of billions of dollars. ...

According to a recent survey, most people are not pleased with their ad experiences across social media (45%), retail websites (36%) and news aggregators (34%). In fact, more than 51% of them believe that the digital universe should be home to fewer ads, since most pop-ups heavily interfere with the content, interrupt shopping experiences, take up the entire screen and increase loading time.With the evolution of the advertising landscape, brands are becoming more focused on creating a user experience that matches the customers’ expectations and maximizes their ability to monetize.Here’s when native advertising comes in. ...

A demand-side platform (DSP) is a software technology that allows advertisers to buy ad space from publishers via an intermediary platform called ad exchange. It can be used to buy search ads, display ads, TV ads, and much more. It is a basic building block of programmatic advertising. What is Programmatic Advertising? Programmatic advertising is an automated process of buying and selling ads with the help of data and software. There are two primary types of programmatic advertising: ...

Programmatic advertising has become the center of attraction in the advertising world. As you can see, it is growing an additional ten billion dollars every year: It accounts for 82.5% of total digital display ad spending right now and this number will only increase. So how did it all start? When digital advertising first came up in the early 1990s, everything was manual. It worked just like traditional media. Advertisers had to reach out to each publisher and negotiate. It meant so many emails back and forth before a deal was closed. Moreover, ad impressions were bought in bulk, which meant a lot of initial spend before testing the waters. ...

According to an Adobe survey, 45% of respondents had no desire to view ads. The main reason? Most ads are intrusive. People get hit by an average of 5,000 ads per day! After a while, they just become blind to those ads. Native advertising solves this huge psychological challenge of intrusion. These are ads that are designed to blend into the natural content of a website. The automobile and travel industries are the top industries using native advertising. ...

The bigger your advertising budget, the better. More money means more flexibility to choose where you advertise and how you target your audience. You don’t have to pick and choose advertising channels based on cost—you can pick them based on what’s most relevant to your target audience. But having a big budget isn’t without its drawbacks. Whether your budget is big or small, you have to figure out the best way to spend it. A bigger budget means you have far more options to choose from, and you have to do more cost-benefit analysis before getting started. ...

The success of your paid advertising campaigns has less to do with the ad itself and more to with what happens after the click. You can have the most persuasive ad copy, that perfect “eyeball-grabbing” image and buy the highest quality traffic… yet if your landing page is poorly designed for paid traffic, you’re going to have a really hard time achieving a positive ROI. We’ve found 12 different styles of landing pages that are working very well for advertisers who drive millions of dollars worth of display traffic to their site every year. ...

Imagine that you have been running ad campaigns for a client for a year, and it’s been going well. You can and should suggest increasing the ad budget to your client, but you must make sure that the client will get benefit from the extra cost. If the agency’s goal is only increasing its own revenues, it will be extremely difficult to “sell” this idea to the client. In this post we’ll cover a 4 point strategy to help convince your client to increase their advertising budget. These tips will help the client see the opportunity rather than only the potential expense. ...

Advertising on top-tier publishers like the New York Times or the Associated Press can be a mixed bag for advertisers. On the one hand, if your campaigns work, the amount of quality traffic these sites generate can make for some big wins. On the other hand, if your campaigns fail, the lost ad dollars can be hard to swallow. These top-tier sites command higher advertising costs than most small advertisers are used to. For example, Forbes has their minimum display advertising budget set at$500. For Run-of-Site campaigns (where your ads can appear on any and all pages of their site) they want a $10 CPM. For more targeted campaigns (channel targeting or geo-targeting) you’ll have to cough up a $15 CPM. ...

“The report of my death was an exaggeration” Mark Twain In 2016, the amount of money spent on display advertising in the US surpassed what was spent on Search for the first time ever. In 2017, spending on display in the US will hit $40.86 billion. But even with positive news like that, there are still a few problems display still hasn’t solved. In this article, we’re going to discuss what I see as the three biggest problems that display is facing: banner blindness, ad-blocking extensions, and fraud. ...