Ad-Networks

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards.With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 trillion, according to a 2015 Nilsen report. Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’ After 20 years, VISA replaced their well-known tagline—“It’s everywhere you want to be” with “Life takes Visa”—as a part of their latest advertising campaign that was announced during the Winter Olympics. “We moved away from just being a consumer credit card long ago, but the brand hasn’t kept up with that,” Susanne Lyons, Visa’s Chief Marketing Officer (CMO), explained to WSJ. “ Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added. ...

Gaming has come a long way. Over the past few decades it’s evolved from pixelated arcade games to gaming consoles and handheld devices to high-def online games. Gaming still has its roots in entertainment, but the industry also includes educational and gambling options as well. This evolution means that there are millions of users to target with hundreds of games competing for attention. The most successful games — from multiple player to educational brain games — have shown staying power because they’ve been able to keep up with user needs and adjusted not just the gaming experience but how they target users with ads. ...

Education is a big industry: From storied universities with massive endowments to learning apps with millions of users, it’s one of the most lucrative around the world, clocking in at an estimated global $1.9 trillion in 2017. That makes sense—everyone needs an education! With all of the competition in the education space, it’s no surprise that education apps and universities also spend big—on advertising. As of 2017, advertising spending for educational services had reached $1.91 billion in the U.S alone. This spending has been used to entice new students to join web-based programs, traditional universities, and app-based programs. ...

Remember when the advertising strategy of choice used to be the “one size fits all” approach? There were only a handful of TV channels and newspapers to choose from so everyone saw the same ads regardless of their interests. Fortunately for advertisers — and customers — advertising has evolved to be able to show audiences exactly what they need. In fact, online advertising has emerged as the most pervasive form of advertising, especially because it allows for more refined targeting. Now audiences see ads they can relate to. ...

One of your best traffic sources could be something that you’re completely ignoring, even though it’s right under your nose. Businesses always want to know where the next best traffic source is coming from, and, although that’s going to vary somewhat from field to field, one stands out as a pretty powerful traffic driver that’s overlooked. It’s Content Discovery Networks. These are something that everyone is familiar with but many people haven’t considered using as a business tool. ...

Quick: What’s the most annoying display ad you’ve seen recently? Was it an auto-play video? A page take-over? An interstitial that forced you to wait 20 seconds before you could see the content you came for? Take your pick… it’s easy to find dozens of examples. [Image Source: flickr. com] If you’re constantly annoyed by these intrusive ads, you’re not alone. These types of experiences have been driving the growth of ad blocking for quite a while now. Even unsophisticated users have discovered that by taking 1 minute to install a browser extension, they can wave goodbye to display ads for good. ...

People ask us what other traffic sources are out there besides Google Adwords. Below you’ll find a list of 76 of them. The list spans various network types, from Native Ad Networks (like Taboola and Outbrain) to mobile networks (MoPub). It also includes a few niche networks that target the wealthy, prospects interested in fashion, female bloggers, etc. This list is perfect for anyone in any niche who wants to scale their campaigns beyond Google. ...

One of your best traffic sources could be something that you’re completely ignoring, even though it’s right under your nose. Businesses always want to know where the next best traffic source is coming from, and, although that’s going to vary somewhat from field to field, one stands out as a pretty powerful traffic driver that’s overlooked. It’s Content Discovery Networks. These are something that everyone is familiar with but many people haven’t considered using as a business tool. ...